Modules

Module 1 - Brand communication in a digital world

Date & duration: 22 March 2021, 4 pm - 7 pm

Strategic marketing concepts and tools to address brand communication in the digital world
Defining the strategy of acting online
How to build a strong brand online?

Lecturers: Aljaž Peklaj (beglobal agency), Inesa Grobler (Medex), Živa Deu (Atlantic Grupa).

Module 2 - Creating a website that converts

Date & duration: 23 March 2021, 4 pm - 7 pm

How to set up a webpage?
What kind of website will drive sales?
SEO optimization
Obtaining the first position on Google
SEO of Donat Mg website - How to grow from 70K to one million annual organic website visits in 16 months

Lecturers: Miha Ceglar (Renderspace), Živa Prelog (Renderspace), Benjamin Rančič (Renderspace), Jernej Janežič (Atlantic Grupa)

Module 3 - Content marketing

Date & duration: 24 March 2021, 4 pm - 7 pm

How to stand out from the crowd with content marketing and overtake the competition?
How to create content and get that content in front of the right audience?
Storytelling
Influencer marketing
Wolt - How to create attention-grabbing content and overtake #1 position on the market

Lecturers: Benjamin Hrkić (beglobal agency), Manca Šalehar (Wolt), Mojca Ponikvar (Kraš).

Module 4 - Social media advertising

Date & duration: 25 March 2021, 4 pm - 7 pm

Getting traffic and subsequent leads is great but what then? – Understanding the sales funnel
Creating Facebook and Instagram ads
Lead generation
Google Ads (display and search)
Tracking and measuring marketing efforts

Lecturers: Jerneja Faletič (Renderspace), Hanna Baturynets (Renderspace, Pristop)

Module 5 - Email marketing

Date & duration: 26 March 2021, 4 pm - 7 pm

The two money-making skills in marketing
How to lay the foundations for a successful career in digital marketing?
A crash course on selling
Introduction to ADSigner - email signature generator

Lecturers: Tim Berce (Freelancer) and Ursula Spruk (ADSigner)

Lecturers

Hanna Baturynets

Hanna is an expert in digital media strategies with numerous experiences as a corporate strategist and financial consultant. In the last 7 years, she has expanded her knowledge with digital marketing experience, since she helped implement many digital marketing strategies not only in the Slovenian but also in international markets. At Renderspace and Pristop she primarily acts as a strategic consultant for 360 digital marketing strategies, performance marketing strategies, and e-commerce. She is also in charge of strategic consulting in the field of digital marketing and transformation.

Tim Berce

Tim is a direct response copywriter, a skilled sales letter writer, and a creative email marketer. He started his career in a digital agency, then worked as the lead copywriter at Popolna Postava where he further honed his skills by writing long-form sales letters. Today he writes copy for clients all around the world and mentors students on how to sell.

Miha Ceglar

Miha Ceglar is Head of user experience at Renderspace. He has 15+ years of experience in UX planning for websites, mobile apps, and e-commerce. His field of work spans from customer experience research, information architecture and customer experience design. References: Petrol, NLB, Telekom Slovenije, Hofer, Mercator

Jerneja Faletič

Jerneja is digital and content strategist at Renderspace. She has 10+ years of experience creating content and digital strategies for both SMEs and international corporations and advising them on their customer-centric communications approach with a clear focus on measurable goals. Among others she has experience in the field of telco, mobility, real estate, finance, IT, and ecology.

Inesa Grobler

Inesa has more than 15 years of experience in marketing and communication. Since 2018, she has been the Head of Marketing at Medex. Before that, she worked in two major media houses - PRO PLUS and Planet TV. She gained her first marketing experience in advertising agency Kompas Design, where she collaborated with larger and established Slovenian brands.

Benjamin Hrkić

Benjamin is a Content Marketing Specialist at beglobal agency. He likes to present himself as a music lover, sports enthusiast and, connoisseur of good food. He is very communicative, creative, and adventurous. As a result, he has gained more than 6 years of experience in tourism management, marketing, sales, and event organization. He loves new, interesting, and above all creative challenges.

Jernej Janežič

Jernej leads the digital marketing of the legendary Atlantic Grupa's beverages Donat, Cockta and Cedevita. Over the past 10 years, he has led the development of digital activities in various product and service segments. At startup company Kibuba, he has been involved in rapid online sales growth projects, in the digital agency Spletna postaja in developing online solutions for international clients, and for the last 5 years he has been dedicated to managing the digital beverage marketing department at Atlantic Grupa. With the Donat and Cockta team, he has been rewarded for digital marketing projects with awards like Brand of the year 2018 (SOF), Grand prix and Golden SOF awards, Grand prix and golden DIGGIT awards, WEBSI, Netko, CSS Design Awards and POMP awards. Atlantic Grupa was also named the Advertiser of the Year at this year's SOF.

Aljaž Peklaj

Aljaž is a co-founder and partner of beglobal agency. He has almost 10 years of experience in the field of marketing and entertainment industry. In his career so far, he has worked on both sites - as a client as well as an agency thus he has extensive knowledge in this field. In the recent years his focus has been mainly on digital marketing, building brand awareness and helping online stores reach their potential.

Mojca Ponikvar

Mojca has more than 15 years of experience in FMCG. Since May 2018 she has been a marketing manager in Kraš Slovenija. Before that she worked in Nestle Adriatic and Atlantic Grupa as a brand operational manager, where she collaborated with domestic and foreign established brands. Over all these years, she has gained knowledge on how to link marketing activities with point-of-sale activities.

Živa Prelog

Živa is a Head of analytics and research at Renderspace. She has 8+ years of experience in marketing research, digital analytics and strategic consulting on domestic and foreign markets. References: Vrhovno sodišče RS, Greentube, NLB, Unitur, Sava turizem, Hoteli Bernardin, Merkur, Petrol

Benjamin Rančič

Benjamin is a digital strategist with over 10 years’ experience and a proven track record of successfully delivering complex cross-platform projects from initial idea to final launch. Having worked in a number of London and Ljubljana agencies, with past clients from financial, consultancy, technology, FMCG, automotive, tourism and telecoms industries. He is currently an Experience Director at Renderspace.

Ursula Spruk

Ursula is the Director of Business Development in creative agency Erpium - ADSigner. She holds a master’s degree in international economics and business at Utrecht University, Netherlands where she has gained experience in global development and collaborating in the international environment. She is passionate about doing business and digital marketing and has extensive experience in the entertainment business in connection to the promotion of upcoming Hollywood movies and domestic movie releases, building brand awareness and implementing new innovative marketing ideas and solutions.

Manca Šalehar

Manca is a Marketing manager at Wolt. From Guerilla marketing to Media relations - she knows how to build a brand on any market. In the last 10 years of her career, she worked in startups and agencies and collaborated with some of the biggest companies on the international market such as Volkswagen, Adidas, Lidl and Petrol. She is currently a Marketing Manager at Wolt, where she is in charge of brand positioning and increasing market share. Under her strategic decisions Wolt managed to take #1 position in Slovenia in less than a year of the arrival on the market.

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