Date & duration: 22 March 2021, 4 pm - 7 pm
Strategic marketing concepts and tools to address brand communication in the digital world
Defining the strategy of acting online
How to build a strong brand online?
Lecturers: Aljaž Peklaj (beglobal agency), Inesa Grobler (Medex), Živa Deu (Atlantic Grupa).
Date & duration: 23 March 2021, 4 pm - 7 pm
How to set up a webpage?
What kind of website will drive sales?
SEO optimization
Obtaining the first position on Google
SEO of Donat Mg website - How to grow from 70K to one million annual organic website visits in 16 months
Lecturers: Miha Ceglar (Renderspace), Živa Prelog (Renderspace), Benjamin Rančič (Renderspace), Jernej Janežič (Atlantic Grupa)
Date & duration: 24 March 2021, 4 pm - 7 pm
How to stand out from the crowd with content marketing and overtake the competition?
How to create content and get that content in front of the right audience?
Storytelling
Influencer marketing
Wolt - How to create attention-grabbing content and overtake #1 position on the market
Lecturers: Benjamin Hrkić (beglobal agency), Manca Šalehar (Wolt), Mojca Ponikvar (Kraš).
Date & duration: 25 March 2021, 4 pm - 7 pm
Getting traffic and subsequent leads is great but what then? – Understanding the sales funnel
Creating Facebook and Instagram ads
Lead generation
Google Ads (display and search)
Tracking and measuring marketing efforts
Lecturers: Jerneja Faletič (Renderspace), Hanna Baturynets (Renderspace, Pristop)
Date & duration: 26 March 2021, 4 pm - 7 pm
The two money-making skills in marketing
How to lay the foundations for a successful career in digital marketing?
A crash course on selling
Introduction to ADSigner - email signature generator
Lecturers: Tim Berce (Freelancer) and Ursula Spruk (ADSigner)