Think Open- Apple vs Windows vs Google vs iOS vs Android. Which do you choose and why? With limited budgets and time, schools find themselves agonizing over what platforms to use and especially how to support them. With BYOD being introduced as well, the demand for multi-dialectical digital dexterity (yeah I made that up) has never been greater. Educators, we are, brand marketers we are not! No matter your resources, choose to use free cross-platform collaborative software to reduce costs and open educational opportunities.