What is SEO ?
SEO stands for Search Engine Optimization, and it describes the logic behind the ranking of websites when you perform a search on a particular search engine (e.g. Google, Yahoo, Bings etc.)
In simple terms, SEO can be defined as a digital marketing strategy that helps increase the quantity and quality of the traffic to your site.
The optimization part of SEO comprises a series of steps that you can take to rank higher on Google and thus get free organic traffic.
Although it may seem a bit difficult and painful at the start, SEO can actually be rather fun and easy to implement.
How SEO works ?
When a user searches for a term on a search engine like Google, the results that he or she is presented with is a series of websites that are relevant to the query and websites that have a solid domain authority (among other factors described below).
For example when you search for ‘cooking ideas’, the top results are the ones that are adopting the best SEO practices in Google eyes.
This is mainly because the search engines use advanced crawlers that gather the information on every website, gathering every bit of content it can find on the Internet.
That creates an index for every website that is compared to the algorithm that Google has built for the best SEO practice.
Factors to be considered while practicing SEO :
1. Keywords :
Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines.
2. Domain Authority :
Domain Authority(DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank
3. Relevancy :
Content Relevance is used to indicate how relevant a website is in relation to a particular search term or topic. The topic relevance is of utmost importance for search engine optimization.
4. Outbound & Inbound Links :
Inbound links are the links that are pointing to your website from other websites. They are also known as Backlinks. Outbound links are the links that are pointing to different websites from your websites.
5. Site Speed :
Site Speed refers to the speed in which web pages are downloaded and displayed on the user's web browser. Web performance optimization (WPO), or website optimization is the field of knowledge about increasing web performance.
6. Clean & Responsive Design :
Consequently, the time a user spends on your page is used by Google to determine a site's or page's quality or value. If you have a responsive web design, then users will have a much easier time navigating through your website, and overall have a good user experience.
7. URL :
URLs are a minor ranking factor search engines use when determining a particular page or resource's relevance to a search query. While they do give weight to the authority of the overall domain itself, keyword use in a URL can also act as a ranking factor.
8. Content :
Your website content is the foundation for every SEO strategy you implement on your website. It is, essentially, the fuel that drives the car.
Getting placed on the first page of a Google search doesn’t happen overnight. Your SEO strategy needs to be a continuous process. As technology develops, search engines also adapt to these changes by altering their algorithms that define how you website gets ranked. Stay on top of your SEO strategy and make sure that it is up to date.