Overview

In this lesson package, students will understand that representations are purposefully constructed and reflective of audience and purpose. They will engage with a range of representations through advertisements.   

Students will learn how to:

• develop and refine vocabulary  

• develop and apply note taking skills  

• identify the similarities and differences between texts  

• demonstrate understanding that representations are purposefully constructed for a particular purpose and audience  

• develop understanding of the features of visual texts  

• experiment with creating representations 

• reflect on their learning. 

These lessons address the following outcomes:  

• EN4-1A responds to and composes texts for understanding, interpretation, critical analysis, imaginative expression and pleasure  

• EN4-5C thinks imaginatively, creatively, interpretively and critically about information, ideas and arguments to respond to and compose texts. 

Students will be introduced to a note taking method. They will view video clips about advertising techniques and visual composition and experiment using the note taking template. 

Students will: 

• develop and refine vocabulary 

• develop and apply note taking skills .

Outcomes

• S4O1UA01: apply increasing knowledge of vocabulary, text structures and language features to understand the content of texts  

• S401UA03: analyse how the text structures and language features of persuasive texts, including media texts, vary according to the medium and mode of communication 

The coding for this content point comes from the English Textual Concepts and Learning Processes resources for Stage 4 English – Stage 4. 

Students will explore two advertisements of the same product developed for different audiences. They will identify the similarities and differences between two advertisements in order to demonstrate their understanding of target audience.  

Students will: 

• identify the similarities and differences between two advertisements 

• demonstrate their understanding of target audience 

• begin to refine their understanding of the features of advertisements. 

Outcomes

• S401UA03: analyse how the text structures and language features of persuasive texts, including media texts, vary according to the medium and mode of communication

• S4O1EP02: consider and analyse the ways their own experience affects their responses to texts  

• S405RC13: discuss aspects of texts, for example their aesthetic and social value, using relevant and appropriate metalanguage

The coding for this content point comes from the English Textual Concepts and Learning Processes resources for Stage 4 English – Stage 4. 

Students will collaborate with their peers in order to expand their understanding of the metalanguage used to describe the form and features of visual texts. 

Students will: 

• use prior knowledge to further analyse two advertisements 

• expand their understanding of the metalanguage used to describe the form and features of visual texts.

Outcomes 

• S401UA06: recognise when information is presented objectively and subjectively by examining the language of opinion, including modality, bias, personal pronouns and other semantic cues  

• S401UA05: use increasingly sophisticated verbal, aural, visual and/or written techniques, for example imagery, figures of speech, selective choice of vocabulary, rhythm, sound effects, colour and design, to compose imaginative texts for pleasure 

• S405RC13: discuss aspects of texts, for example their aesthetic and social value, using relevant and appropriate metalanguage

The coding for this content point comes from the English Textual Concepts and Learning Processes resources for Stage 4 English – Stage 4. 

The resource evaluation form has five questions about:

• your school

• which resource

• a 1-3 rating

• whether you are using print, digital or both resources

• any additional comments you might have.

Complete the form to help us provide you with further support.