Research

Research and Publications 

ResearchGate: https://www.researchgate.net/profile/Sandra-Graca-2

Google Scholar: https://scholar.google.com/citations?user=UK9Jn2MAAAAJ&hl=en&oi=sra

Graça S. S. and Kharé V. K. (2024). “Global Advertising Messages for Cosmopolitan Consumers to Promote Green Buying Behavior.” Journal of Management for Global Sustainability. Vol. 12 Issue 1. pp. 45-77.  https://archium.ateneo.edu/jmgs/vol12/iss1/2/.

Graça S. S. and Kharé V. K. (2024). “The Influence of GPV, Trust and Satisfaction on Intention to Buy Green Products in Germany and Brazil.” Journal of Sustainability Research. Vol. 6 Issue 2. DOI: https://doi.org/10.20900/jsr20240013 - https://sustainability.hapres.com/UpLoad/PdfFile/JSR_1578.pdf.

Barry, J., Graça, S., Maskara, P., and Benjamin, R. (2024). “B2B informal networking influences on relational outcomes in emerging and developed nations: A multiregional empirical study.” Journal of Business and Industrial Marketing. Vol. 39 Issue 7. pp. 1419-1432. DOI: https://doi.org/10.1108/JBIM-06-2023-0322

Graça S. S. and Kharé V. K. (2023). “Educating Global Green Consumers: The Role of Brand Communication and Online Education in Promoting Green Buying Behavior.” Journal of Sustainable Marketing. DOI: https://doi.org/10.51300/JSM-2023-107

Graça, S.S., & Kharé, V.P. (2023). An investigation of the impact of sustainability drivers and transformative mediators on green buying behavior in the US and Brazil. Baltic Journal of Management. https://www.emerald.com/insight/content/doi/10.1108/BJM-10-2022-0377/full/html

Graça, S. S. (2022). “Increasing donor’s perceived value from charitable involvement: a multi-segment approach to the American donor market.” International Review on Public and Nonprofit Marketing. DOI: 10.1007/s12208-022-00355-1. https://link.springer.com/article/10.1007/s12208-022-00355-1

Graça, S. S. (2021).  "A Global PSS Framework for Sustainable B2B Partnership." Sustainability. Vol. 13, No. 6: 3066. https://doi.org/10.3390/su13063066.

Barry, J., Graça, S., Yurova Y. and Kharé, V. (2021). “Examining institutional effects on B2B relationships through the lens of transitioning economies.” Industrial Marketing Management. Vol. 93, Issue 3, pp. 221-234. DOI: https://doi.org/10.1016/j.indmarman.2020.09.012. 

Graça, S. S., Barry, J. M., Kharé, V. P. and Yurova Y. (2021). “A Global Examination of Institutional Effects on B2B Cooperation” Journal of Business and Industrial Marketing. https://www.emerald.com/insight/content/doi/10.1108/JBIM-01-2020-0068/full/html

Graça, S. S. and Zwick, H. C. (2020). “Perceived Value of Charitable Involvement: The Millennial Donor Perspective” International Journal of Nonprofit and Voluntary Sector Marketing. DOI: https://doi.org/10.1002/nvsm.1705

Graça S. S. and Kharé V.K. (2020).  “Building Social-Capital Networks and Relationship Commitment in China and India.” European Business Review. Vol. 32, Issue 5, pp. 823-843. Retrieved from: https://doi.org/10.1108/EBR-09-2019-0219

Graça, S. S. and Barry, J. M. (2019). “A Global Examination of Cognitive Trust in B2B Relationships.” In Akrout, Raies and Woodside, New Insights On Trust In Business-To-Business Relationships: A Multi-Perspective Approach. Emerald Group Publishing Limited.

Barry, J., and Graça, S. (2019). “Moderating Effects of Institutional Factors on Relationship Quality: A Comparative Analysis of the US, Brazil, and China” Journal of Business and Industrial Marketing. Retrieved from: https://www.emeraldinsight.com/doi/pdfplus/10.1108/JBIM-02-2018-0062

Barry, J. M. and Graça, S. S. (2018). “Humor Effectiveness in Social Video Engagement”, Journal of Marketing Theory and Practice. Vol. 26 and Issue 1-2. DOI 10.1080/10696679.2017.1389247. https://www.tandfonline.com/eprint/beFMXPiuB3fJC4ICHDRm/full

Barry, J., and Graça, S. (2018). 3.1 A typological examination of effective humor for content marketing. Not All Claps and Cheers: Humor in Business and Society Relationships, 59. https://www.taylorfrancis.com/books/e/9781351998888/chapters/10.43234%2F9781315277288-18 

Graça, S. S., Doney, P.M. and Barry, J. M. (2017).  An Institutional View of the Communication Flows between Relation-Based and Rule-Based Countries. International Journal of Emerging Markets. Vol. 12 Iss: 1, pp. 79 – 92. https://www.emeraldinsight.com/doi/full/10.1108/IJoEM-12-2014-0206. 

Selected by the editorial team as Highly Commended in the 2018 Emerald Literati Award

Graça, S. S. and Barry, J. M. (2017). “Culture Impact on Perceptions of Communication Effectiveness”, International Business Research. Vol. 10, No. 1, pp. 116-128. http://www.ccsenet.org/journal/index.php/ibr/issue/view/1715 

Graça, S. S., Barry, J. M. and Doney, P. M. (2016). “B2B Commitment Building in Emerging Markets: The Case of Brazil”, Journal of Personal Selling & Sale Management, Vol. 36 Iss: 2, pp. 105-125. http://www.tandfonline.com/eprint/MWzEtHdXvwvprNunZ6yi/full

Graça, S. S., Barry, J. M. and Doney, P. M. (2015). "Performance outcomes of behavioral attributes in buyer-supplier relationships", Journal of Business & Industrial Marketing, Vol. 30 Iss: 7, pp. 805 – 816. http://emeraldinsight.com/doi/full/10.1108/JBIM-04-2014-0072

Graça, S. S. (2015). 8. Forging global B2B relationships through effective communication. Emerging Markets and the Future of the BRIC Nations, 127. Northampton, MA, USA: Edward Elgar Publishing. http://www.elgaronline.com/view/9781783479757.xml

Conference Presentations

Graça S. S. and Kharé V. K. (2023). Functional, Economic, and Relational Values’ Influence on Intention to Buy Green in Germany and Brazil: A Comparative Analysis. Academy of International Business, Southeast USA Chapter – Atlanta, GA. Expected presentation: Oct 26 – 28, 2023. https://us-se.aib.world/

Graça S. S. and Kharé V. K. (2023). “Educating Global Green Consumers: The Role of Brand Communication and Online Education in Promoting Green Buying Behavior.” Research Innovations in Sustainable Marketing Conference: March 14 – 16, 2023. https://manoa.hawaii.edu/rism/. Published Proceedings: https://luminousinsights.net/articles/BRP-2023-96.

Graça S. S. (2022).  Cosmopolitan Orientation’s Impact on Green Buying Behavior. Academy of International Business, Southeast USA Chapter – Panama City, FL. Expected presentation: Oct 27 – 28, 2022. https://us-se.aib.world/

Graça S. S. (2022).  Nonprofit Marketing Strategies: Increasing Value for American Donors. XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022) – Braga, Portugal. July 7 – 8, 2022. www.IAPNM2022.eeg.uminho.pt & https://www.facebook.com/IAPNM2022  ̶  Best Paper Award

Graça S. S. (2020).  A global framework of functional and social benefits to promote sustainable buyer-supplier partnerships. Academy of International Business, Southeast USA Chapter – Online. Oct 22 – 24, 2020. http://www.aibse.org/2020-annual-conference/

Graça S. S. and Kharé V.K. (2019).  Building Social-Capital Networks and Relationship Commitment in China and India. Academy of International Business, Southeast USA Chapter – San Antonio, TX. Oct 17 – 19, 2019. http://www.aibse.org/2019-annual-conference/

Graça S. S. (2018).  The Impact of Media Richness on Relational Outcome. Academy of International Business, Southeast USA Chapter – Nashville, TN. Nov 1 – 3, 2018. http://www.aibse.org/2018-annual-conference/

Graça, S. S. and Barry, J. M. (2018). “A Guanxi Perspective on Buyer-Supplier Relationships in China and Brazil.” 12th China Goes Global Conference – Shanghai, China June 18 – 20, 2018. http://www.chinagoesglobal.org/wp-content/uploads/2012/11/2018-CGG-Conference-Proceedings_Last.pdf

Graça, S. S. and Barry, J. M. (2017). "Understanding Relationship Quality in China and the US". Academy of International Business, Southeast USA Chapter – Washington DC. Oct 26 – 29, 2017.  http://www.aibse.org/home/2017-annual-conference/2017-conference-program-and-proceedings/

 Graça, S. S. and Barry, J. M. (2016). "Culture Impact on Perceptions of Communication Effectiveness". Academy of International Business, Southeast USA Chapter – Tampa, FL. Nov 10 – 14, 2016. http://www.aibse.org/2016-annual-conference/  

Graça, S. S. and Blake, A. P. (2016). "Fashion and Luxury: An Analysis of the Brazilian Industry and Market". Academy of International Business, Southeast USA Chapter – Tampa, FL. Nov 10 – 14, 2016.  http://www.aibse.org/2016-annual-conference/ 

Graça S. S. (2015).  Moderator Variables in Cross-Cultural Marketing Communication Research. Academy of International Business, Southeast USA Chapter – Savannah, GA. Nov 12 – 14, 2015. http://www.aibse.org/2015-annual-conference/2015-conference-program/

Graça S. S., Doney, P. M. and Barry, J. M. and (2014).  The impact of communication flows in distribution channels on the quality of buyer-seller relationships. Academy of International Business, Southeast USA Chapter - Miami, FL. Oct 23-25, 2014. http://www.aibse.org/2014-annual-conference/

Graça, S. S. (2014).  Forging Global B2B Relationships through Effective Communication. "Revisiting BRICs" by invitation only. University of Memphis and University of Connecticut CIBERs Conference - Storrs, CT. June, 2014. 

Graça, S. S., Barry, J. M. and Doney, P. M. (2013).  A cross-cultural examination of communication, relationship benefits, trust, and commitment. 15th Cross-cultural Research Conference - Antigua, Guatemala. December, 2013. 

Barry, J. M. and Graça, S. S. (2013).  A Cross-cultural typology of advertising humor. 15th Cross-cultural Research Conference - Antigua, Guatemala. December, 2013.

Graça, S. S. and Barry, J. M. (2013). Communicating in the Global Marketplace: An Exploratory Analysis in Search of a Universal Communication Model. AMA Summer Educator Conference Poster Session – Boston, MA. August, 2013. 

Member of the Editorial Review Board

Journal of International Management
https://www.sciencedirect.com/journal/journal-of-international-management

Cross-Cultural and Strategic Management http://www.emeraldgrouppublishing.com/products/journals/editorial_team.htm?id=ccsm

International Business: Research, Teaching and Practice
https://aibse.monmouth.edu/index.php/ibrtp/about/editorialTeam

Special Awards

Recipient of the Best Paper Award in 2022 for the article “Nonprofit Marketing Strategies: Increasing Value for American Donors” at the XXI International Congress on Public and Nonprofit Marketing

Recipient of the Highly Commended in the 2018 Emerald Literati Awards for the article “ An institutional view of the communication flows between relation-based and rule-based countries” published in International Journal of Emerging Markets.

Recipient of Faculty Development Grant to conduct research in China (2017)

Recipient of the Award for Scholarship: Collegium of Comparative Studies (2016). 

Toyota International Teacher Program (2005). Selected by Toyota, as one of 60 American educators among 800 candidates, to participate in an educational trip to Japan to learn and collaborate with other professionals and academics. This three-week experience focused on comparing and contrasting Japanese and American education systems, business practices, environmental initiatives, and cultures.