Social Media Marketing
CTE Center @ Calspan
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Program Summary
Program Summary
Students will learn the variety of social media platforms available to businesses, learn how to build a company’s brand, increase sales in e-commerce spaces, and drive website traffic. Students will explore ways to engage existing customers, reach new ones, and analyze analytics and demographic information that allow marketers to track the success of their efforts and identify more ways to engage.
Program Highlights
Program Highlights
Bring business marketing concepts to life in creative ways.
Utilize technologies that we use every day to build brands, cultivate customer relationships, and drive business growth and initiatives.
Career Opportunities
Career Opportunities
Entry Level
Entry Level
Marketing Intern
SEO Specialist
Content Marketing Specialist
Technical Careers
Technical Careers
SEO Strategist
Email Strategist
E-Commerce Strategist
Content Coordinator
Social Media Coordinator
Professional Careers
Professional Careers
Marketing Analyst
User Experience (UX) Designer
Digital Marketing Manager
Creative Director
E-Commerce Manager
Program Considerations
Program Considerations
Able to sit still and focus on a specific task for an extended period of time
Able to organize and complete multiple assignments at a time
Able to reflect upon constructive criticism
Able to sit at a computer for 2+ hours
Responsible and ethical use of technology and equipment
Work independently and with a team
Classroom Information
Classroom Information
Large class size (24+)
Must be able to handle working independently and in a group setting
Students must take a shuttle from Harkness to their classroom at Calspan
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