Sharing Economy: Uber and Airbnb
By Palak Seksaria
By Palak Seksaria
“The share economy blows up the industrial model of companies owning and people consuming.”
The peer-to-peer or collaborative economy, sometimes called the sharing economy, is one where people and organisations pool their resources—usually through applications or digital platforms—to obtain goods and services. Uber, which matches drivers with passengers needing a trip, and Airbnb, which lets people rent out extra rooms or houses to tourists, are two popular examples of this. We'll examine how their upward trajectory has affected India.
The Indian economy has seen a notable boost in recent times thanks to companies like Uber and Airbnb. The conventional models of transportation and hospitality have been altered by their expansion and operations, posing both opportunities and difficulties for a range of stakeholders, including the government, employees, and customers. Here, taking into account the changing environment, we examine their impact on India's economy.
The Impact of Airbnb on the Indian Economy:
India has witnessed significant growth of Airbnb, the online marketplace for vacation experiences and accommodations. Its impact on the Indian economy has been influenced by several important factors.
By enabling people to rent out their houses to tourists, Airbnb has upended the conventional hotel and hospitality sector. As a result, homeowners now have more opportunities to profit from their possessions, boosting the local economy. Additionally, it has increased lodging options for visitors, which has helped India's tourism industry.
Another factor is that the creation of this platform has resulted in the diversification of job opportunities, such as property management, housekeeping, and other auxiliary services. Supporting local economies also contributes to the cause as Airbnb guests frequently choose to remain in nearby communities, where they eat at community eateries, shop at neighbourhood marketplaces, and make use of local services. Another factor can be cultural interaction which allows guests to stay in host homes and experience local cultures through direct community engagement. A greater understanding of India's rich cultural past may result from this. Now, let's consider how another unicorn company has influenced a nation's economy.
The Impact of Uber on the Indian Economy:
India's transportation industry has seen substantial changes thanks to the ride-sharing and transportation network business - Uber. The Urban Mobility Revolution refers to the ongoing transformation in how people and goods move within cities. It involves the shift towards more efficient, sustainable, and innovative modes of transportation to address the challenges associated with urban congestion, pollution, and the limitations of traditional transportation systems. It has radically changed how people travel around Indian cities. It provides a practical, dependable, and economical substitute for conventional taxi services, significantly altering urban mobility and easing traffic in certain places.
Uber has given a lot of drivers in the nation—many of whom might not have had formal employment options before—income opportunities. This has been particularly important considering the size and diversity of the Indian labour force. Furthermore, Uber rides can be tracked digitally, which has made it a safe and dependable transportation choice for customers, especially late in the evening.
Not to mention, the expansion of Uber and other ride-sharing services has created difficulties for the conventional taxi industry, which has resulted in disputes and demonstrations between these two fields. The suspension of ‘kaali peeli’ taxis from Bombay supports this claim. These iconic taxis, which were the ‘pride of Mumbai’ were discontinued from the streets because the cab's age limit was set at 20 years and this last registration marked the commencement of the end of the taxis in Mumbai.
But it's crucial to remember that in India, the COVID-19 outbreak had a big influence on both Uber and Airbnb:
Airbnb Through the Pandemic:
Due to travel bans and lockdowns during the COVID-19 pandemic, Airbnb experienced a drop in demand for short-term rentals. Despite these obstacles, Airbnb observed a rise in domestic travel while restrictions on foreign travel persisted. Indian tourists use Airbnb to get lodging while exploring nearby locations. Another similar approach was that of Monthly Stays, a short-term stay when a guest books a rental for a minimum of one night up to a maximum of 28 days. As such, any stay that extends for 28 days or longer is regarded as a long-term or monthly stay. Many people use Airbnb as a means of working remotely or for quarantine. In addition, digital transformation has played a vital role as during the pandemic, Airbnb's online experiences—where hosts provide virtual experiences—became more well-known. This gave the hosts a way to make money and have fun. And of course, some Safety Measures were adopted to restore guest and host confidence in the platform, and Airbnb improved cleaning procedures.
During the Pandemic, Uber:
The demand for ride-sharing services fell precipitously as a result of the pandemic. However, in response, Uber made some necessary changes suitable for the dynamic environment of the quarantine years. Uber implemented extensive safety protocols to safeguard drivers and passengers alike. Mandates for masks, sanitisation procedures, and contactless payments were among them. Another measure taken was UberEats Expansion, which would help neighbourhood restaurants and delivery drivers. Uber Eats increased its services to satisfy the growing demand for food delivery during lockdowns. Uber made a significant contribution to India's healthcare response by helping to transport patients, healthcare professionals, and critical workers to medical facilities. To ensure diversification, Uber added grocery and other essentials to its list of services, giving delivery partners more ways to make money.
In conclusion, India's economy has recently been significantly impacted by Uber and Airbnb. They have changed consumer behaviour, created job opportunities, and revolutionised how people travel and use transportation. Both businesses showed flexibility throughout the COVID-19 epidemic by providing services that were in line with the shifting needs and health issues. But it's also critical to recognize that labour-related concerns and regulatory obstacles have generated discussion and need further attention. The way these businesses respond to these issues and how they help India's economy grow and recover will determine how much of an impact they have on the nation's economy as they continue to change and adapt. The parallel that can observed in both companies is that both set precedents for disrupting traditional industries and building multi-billion dollar empires.
The introduction of Uber into the transportation sector changed the way people thought about and used urban mobility. Uber changed the way people think about transportation by using technology, particularly its user-friendly mobile app, to offer a convenient, affordable, and accessible substitute for traditional taxis. Concurrently, Airbnb transformed the accommodation sector by leveraging the sharing economy and providing a peer-to-peer marketplace for short-term rentals that extended beyond conventional hotel walls. In addition to satisfying the changing needs of customers looking for distinctive, affordable, and customised lodging, this innovation promoted a neighbourhood-based market.
Both businesses took advantage of network effects to increase service availability and selection: Uber did this by drawing in more drivers, and Airbnb did the same by hiring more hosts. Their international growth allowed them to customise their platforms to comply with different regulatory regimes and serve a variety of markets and cultural contexts. Uber and Airbnb's success stemmed from its ability to understand and cater to changing consumer requirements, rather than just offering services. Their quick expansion was based on providing an experience rather than merely a service, made possible by technical ease, customization, and a constantly growing user and supplier network.
Their upending of established sectors involved more than just questioning the status quo; it also involved meeting an unmet need and offering products and services that complemented the evolving tastes and habits of an informed tech-savvy consumer base. Both businesses transformed their respective sectors and, in the process, established new standards for creativity, client satisfaction, and corporate expansion, securing their positions as key players in the continuing development of the sharing economy and platform-based business models.