L'OLIVERA: SUPPORT IN THE MARKETING AND COMMUNICATION OF THE COOPERATIVE'S PRODUCTS
Lleida,
España
L'OLIVERA: SUPPORT IN THE MARKETING AND COMMUNICATION OF THE COOPERATIVE'S PRODUCTS
Lleida,
España
Business Administration and Management students with marketing knowledge.
Places:
2
Vallbona de les Monges. Lleida.
From 26 June 2022 to 17 July 2022
Spanish.
*Languages in which the project will be developed.
The organization:
L'Olivera is a social integration cooperative that grows vineyards and olive trees and makes wines and oils trying to express their origin: a beginning, a land and, as a background, some people who interpret them: “Wines and oils from a land and from a people "
The entity incorporates people with difficulties, who actively participate in the entire process, convinced that work is a vital and emotional experience.
Created in 1974, they work from the central headquarters of Vallbona de les Monges, in rural Catalonia, although they also have a headquarters in Barcelona, Can Calopa, in the Collserola natural park.
Activity:
The students will collaborate with the commercial area of the cooperative, specifically providing support to the commercial and communication teams of the entity in two areas: Export and Marketing and Communication. One of the organisation's challenges is to compete in the conventional market in the marketing of its products, both physical products (wines and oils) and service products (wine tourism and educational activities). The volunteer project is along these lines, providing support to the organisation's commercial and communication teams in two areas:
Export: collaborate with the commercial team in the prospecting of markets, channels, export initiatives for the entity's "physical" products (wine and oil).
Marketing and Communication: Collaborate with the organisation's communication team to create communication or online marketing tools to promote the commercialisation of 3 large blocks of activities that are already in operation:
Wine tourism activities.
CSR activities.
Activities aimed at educational centres.
They will collaborate from Monday to Friday.
Before the summer, more detailed information about the entity and the tasks to be carried out will be provided.
Cooperativa L´Olivera and the peolpe who work in it.
Common and compulsory training days. The group selected for the project will meet to share information with the organization before starting the project. A specific training calendar that addresses the identified needs will be specified for the month of June.
The students will be able to stay in one of the volunteer houses that the cooperative has in the town (costs of subsistence and accommodation pending to specify).
The student assumes the management and payment of the transfers to the place of intervention.
Note: It is recommended that at least some of the selected students have their own vehicle, or, if this is not possible, a driver's license. It is not a requirement for the activity, but it would allow having autonomy to move around the territory to visit and discover the surroundings and nearby municipalities.
Have a valid COVID passport.