Different Types of Online Platforms

1. WEB SEARCH ENGINES

• It is a software system designed to search for information on the World Wide Web (WWW).

• The search results are generally presented in a line of results referred to as Search Engine Results Pages (SERPs).

2. Communication Services

• These are outsourced enterprise communications solutions that can be leased from a single vendor or provider.

A Communications Service Provider (CSP) is a provider that transports information electronically and can encompass public and private companies in telecom, internet, cable, satellite, and managed services business.

3. Payment System

• It is any system used to settle financial transactions through the transfer of monetary value and includes the institutions, instruments, people, rules, procedures, standards, and technologies.

• With the advent of technology, these types of payments are now being done through online transactions. It has made payments and sending or receiving money more comfortable, convenient, less hassle, and not time-consuming for people.

Payment transactions are useful in many ways. These are:

1. Cash (bills and change) - It is one of the most useful ways to use for any purchase.

2. Personal checks (US check) - It is ordered through one's account.

3. Debit Card  - When using this, the buyer takes the money directly out of his account.

4. Social Media

• Social Media are forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content (as videos).

• Social Media is a platform for broadcasting information.

5. Social Networking

• Social Networking is a platform for communicating with one another.

• Social Networking its communication has a two-way nature.

6. PLATFORM FOR ADVERTISING

• Facebook advertising is picking up speed in the business world. 

• They help make sure your advertising budget is not wasted on those who are not interested in what you are offering.

• Facebook makes your product or service put into the hands of the exact person who wants it.

Online Advertising Platforms

• Google Ads

• Bing Ads

• Facebook Ads

• Instagram Ads

• Twitter Ads

• LinkedIn Ads

• Pinterest Ads

• Amazon Ads

7. PLATFORM FOR HASHTAGGING

• Hashtags were first widely used on Twitter, but they have become commonplace on other social media platforms including Facebook, Instagram, LinkedIn, Pinterest, and TikTok.

• One hashtag is all it takes to launch your tweet’s success. A tweet that contains one hashtag will achieve an averaging of 90 interactions, according to TrackMaven. Tweets with more than one hashtag see a decline in engagement.

• Use location-specific hashtags to increase reach/engagement. If engagement with an event is high enough, Twitter’s algorithm may identify this topic as trending for the specific geographic location. By implementing a geographic hashtag, companies can increase brand/event awareness when followers engage with the hashtag.

8. PLATFORM FOR GROUPING

• LinkedIn is different from the rest of the social media outlets because it is specially designed for businesses and professionals.

• Users mainly go to LinkedIn to showcase their job experience and professional thoughts, making it one of the most important platforms to use for those in B2B(business-to-business).

• LinkedIn is a valuable tool not only for driving traffic but prospecting, establishing thought leadership, as well as recruiting.

9. PLATFORM FOR TEACHING

• YouTube is the leading video-sharing platform in the world.

• On your channel, your brand can share and edit videos, create playlists, and prompt discussions.

10. PLATFORM FOR LIVE STREAMING

• For new streamers, YouTube live stream and Twitch are popular due to their large audience and community. 

• However, Facebook Live and Instagram Live can also be great options for reaching a more personal and engaged audience.

• Users can create a channel, stream their gameplay, and interact with their audience through chat.