ICT Tools for Advocacy and Development

1. Change.org as an Advocacy Platform

• Change.org is a digital platform where users can create and sign petitions to promote social causes.

• It allows users to target specific policymakers or organizations, urging them to take action on critical issues.

• The platform is widely recognized for its simplicity and ability to gain massive support through digital signatures.

https://change.org

2. Social Media in Advocacy

• Social media platforms like Facebook, Twitter, and Instagram serve as critical tools for advocacy.

• Advocates can create campaigns, share petitions, and build communities around their cause by posting multimedia content such as:

  • Images and infographics to illustrate issues.

  • Videos to tell compelling stories.

  • Live streams to connect directly with supporters.

3. Other Tools for Advocacy

• Podcasts and Vodcasts: Audio and video podcasts allow advocates to explain their cause in-depth, engaging with an audience that prefers listening or watching content.

• Webinars and Online Conferences: Web-based seminars can bring together experts and advocates to discuss solutions for pressing issues.

• Online Games and Interactive Tools: Some campaigns use online games or interactive quizzes to educate and engage users, making learning about the cause more immersive.