Principles of Visual Message Design Using Infographics
1. Clarity: Ensuring the Message is Easy to Understand
Simple Language: Use clear and concise language that anyone can understand. Avoid jargon or technical terms unless they are essential.
Minimal Text: Limit the amount of text to the most important information. Too much text can overwhelm the viewer.
Clear Typography: Choose a font that is easy to read and that contrasts well with the background. Avoid overly decorative fonts that can be difficult to decipher.
2. Conciseness: Using the Fewest Words Possible While Still Delivering the Full Message
Bullet Points: Use bullet points to break down information into smaller, digestible chunks.
Data Visualization: Use charts, graphs, and other visual elements to represent data in a clear and concise manner.
Strong Headlines and Subheadings: Use clear and concise headlines and subheadings to guide the viewer through the infographic.
3. Coherence: Ensuring All Elements (Text, Visuals) Work Together Harmoniously
Consistent Style: Use a consistent style throughout the infographic, including fonts, colors, and layout.
Related Visuals: Ensure that all visuals are relevant to the message and support the overall narrative.
Logical Flow: Arrange the elements in a logical sequence that guides the viewer through the information.
How These Principles Guide the Choice of Text, Colors, and Icons
Text: Choose clear and concise language, use bullet points and data visualization, and ensure consistency in font and style
Colors: Use colors that are easy to distinguish and that complement each other. Avoid using too many colors, as this can be overwhelming.
Icons: Use simple and recognizable icons that are relevant to the message. Avoid using too many icons, as this can clutter the design.
