OVERVIEW

Students will identify and understand customer needs and be able to discuss the importance of  understanding customer needs.

ACADEMIC LITERACY

• Market Research

• Quantitative data

• Qualitative data

• Primary 

• Secondary

• Questionnaire

• Survey

• Market Segmentation

• Market Mapping

CAREERS

•  Students will look at the relevance of understanding how to analyse data. Teacher will discuss about the importance of collecting data for research at marketing workplaces.

• Students will look at the importance of comparing data and the relevance to real life. They will also identify different jobs where they would need to compare data using qualitative and quantitative data.

WIDER READING

• Students will analyse the video advert and discuss the importance. -  https://youtu.be/CObCxTKMrfk

SAFEGUARDING

Students will look at the different social media platforms that can be accessed. They will explore the risk involved in marketing using online platforms as well as the age limit to some social media sites.

PERSONAL DEVELOPMENT

Students look at unconscious bias in advertising from different countries.

DIVERSITY

Students will explore the history of the British chocolate 'cadbury'.

CULTURAL CAPITAL

• Students will look at discrimination act in the UK.

• Students will identify right and wrong advertisement, they will discuss why some adverts are suitable for the public and why some adverts are not suitable for public.

KNOWLEDGE TRANSFER

• Maths - Students will explore quantitative and qualitative data.