OVERVIEW
OVERVIEW
Students will investigate the marketing mix and how the elements of the marketing mix work together. They will also understand the impact of technology on the marketing mix: e-commerce, digital communication.
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ACADEMIC LITERACY
ACADEMIC LITERACY
E-Commerce
Price
Product
Place
Promotion
Marketing Mix
Digital Communication
Limited Liability
Assets
Sole Trader
Franchise
LTD
PLC
WIDER READING
WIDER READING
Students will read the case study of "Chez Liz Resto Bar" and annotate key information.
PERSONAL DEVELOPMENT
PERSONAL DEVELOPMENT
Students will attempt to create their own business plan by coming up with a product idea. Students will discuss what product idea they have come with and they will talk us through it. This will give students the opportunity to be innovative.
DIVERSITY
DIVERSITY
Students will explore local businesses that have become successful who come from BAME backgrounds such as "Chaiwala" and "Boohoo".
KNOWLEDGE TRANSFER
KNOWLEDGE TRANSFER
Maths - Students will look at the Business plan and complete a section for cash flow and cost where they will have to do some calculations to identify how much their product idea will cost to make.
Computer Science - Students will look at the advantages and disadvantages of digital communication.
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