The Cereal Aisle Effect
A Feature Film
World Premiere Dances With Films NY | JAN 17TH 7:15PM
A Feature Film
Peter Odiorne is a filmmaker and the founder of Deep Dive Studios, a production company dedicated to telling character-driven stories rooted in the American experience. Before launching Deep Dive, Odiorne spent nearly three decades as a commercial director and editor, crafting campaigns for major global brands and developing a storytelling style that blends sharp visual instincts with humor, humanity, and cultural insight.
Odiorne’s filmmaking career began with “The Greening of Whitney Brown” (2011), starring Sammi Hanratty, Brooke Shields, and Kris Kristofferson, followed by his first feature film as writer/director, “The Middle of X” (2018), featuring an ensemble cast including Ronnie Gene Blevins and Sammi Hanratty, exploring themes of identity, midlife reinvention, and the search for meaning in contemporary America. He also produced “Playing Through” (2023), a biographical drama about golfer Ann Gregory, and served as a producer on “Family Squares” (2022), featuring an ensemble cast including June Squibb, Judy Greer, and Henry Winkler. He has also served as an executive producer on “The Open Road” (2008), starring Jeff Bridges, Justin Timberlake, and Kate Mara, and on “Under Still Waters” (2009), featuring Lake Bell and Jason Clarke.
With Deep Dive Studios, Odiorne continues to champion films that reveal the humor, tenderness, contradictions, and resilience within everyday American lives. His latest feature, “The Cereal Aisle Effect,” reflects this mission—a light-dark comedy set inside a small grocery store during a stalled hurricane, where unexpected connections emerge in the most unlikely of places.
As a filmmaker, I’ve always been drawn to the idea that the ordinary becomes extraordinary once we choose to look at it without the jaded filter we carry around in modern life. America is full of these moments—small collisions, familiar rituals, quiet human truths hiding in plain sight. My inspiration comes from artists who understood this at a cellular level: the improvisational honesty of Coltrane and Miles Davis, the emotional force of de Kooning and Joan Mitchell, and the cultural mirror held up by Andy Warhol, whose reflections on American life still feel startlingly current.
These artists remind me to embrace humanity, spontaneity, and the beauty of imperfect expression—qualities I bring into storytelling. I’m interested in American people, American consumers, and the generational interplay that creates understanding where misunderstanding usually lives. Movies, to me, are our most American art form, and at a time when the industry often feels disconnected from everyday lives, I believe there’s immense value—even urgency—in returning to stories that reflect who we really are.
“The Cereal Aisle Effect” is one small attempt at that: a story about connection, empathy, and the wonder that can still be found in the most familiar of places.