Styling

Presidential Seal

The official seal of the President of Daemen University. This is used exclusively by the Office of the President. 

Heritage Seal

The Heritage Seal is reserved specifically for official university documents, such as correspondence from the Registrar, Admissions, and Alumni Relations office. 

University Seal

A supporting mark, reflecting elements from the official brand mark. The collegiate seal is primarily used on merchandise at the discretion of the Publications Department. 

Engraver's Seal

A variant of the University Seal, this mark is simplified for scale and ease of manufacturing and replication, to be used ONLY when use of the original would result in issues of legibility or production flaws.

Horizontal Nameplate

An additional supporting mark that displays Daemen University's name in a combination of Trajan Pro and custom-made ligatures. This is primarily used in cases where there is not enough room to apply the Logo + Nameplate. 

Primary Athletics Logo

A logo used specifically by the Athletics Department. To learn more about the Athletics brand identity, visit the Athletics Style Guide page. 

Left Alignment is the acceptable, preferred use.

Right alignment is acceptable if necessary.

Center alignment is acceptable if necessary, for headlines only.

Primary brand color on white with black text is acceptable.

Black and white text on a primary brand color is acceptable.

Primary brand color on black with white text is acceptable.

Primary brand color for headline and text on a white background is acceptable.

All white text on primary color is acceptable.

All white text on black is acceptable.

Accent color used for background.

Unauthorized color used for headline text.

Primary brand colors laid out in hard-to-read combinations.

Multiple alignments.

Headings with multiple weights.

Unauthorized typefaces.

Justified text.

Inappropriate sizes for context.

Unauthorized colors.