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Privacy Policy
Effective Date: September 9, 2026
Supreme Cars ("Supreme Cars", "we", "our", or "us") operates the Supreme Cars mobile application (the "App") and provides premium airport transfers, private hire and executive car services across the UK.
This Privacy Policy explains how we collect, use, store, protect and share information when you use our App and services.
By downloading, accessing or using the Supreme Cars App, you acknowledge that you have read and understood this Privacy Policy.
1. Information We Collect
Depending on how you use our App and services, we may collect the following information.
A. Personal Information
When you create an account or make a booking, we may collect:
Full name
Email address
Phone number
Account login information
Booking information
Communication preferences
Other information you voluntarily provide to us
This information allows us to create and manage your account and provide our services.
B. Booking Information
When you request a quote or make a booking, we may collect information such as:
Pickup location
Drop-off location
Via points or additional stops
Journey date
Pickup time
Number of passengers
Luggage requirements
Selected vehicle type
Booking reference
Journey status
Special instructions or notes
Other information required to complete your journey
This information is necessary to arrange and manage your transportation service.
C. Location Information
With your permission, the App may access your device's location.
Location information may be used to:
Help you select or confirm a pickup location
Provide journey-related services
Support pickup and drop-off coordination
Improve the accuracy of location-based services
Assist with navigation or mapping functionality
Help our drivers locate you during an active booking, where applicable
You can control location permissions through your device settings. If you disable location access, some location-related features may not function correctly.
We will only access location information in accordance with the permissions granted through your device and applicable law.
D. Payment Information
If payment functionality is available within the App, payments may be processed through third-party payment service providers.
Depending on the payment method used, the payment provider may collect information such as:
Payment card details
Billing information
Transaction information
Payment status
Where applicable, payment card information may be processed directly by our third-party payment provider rather than being stored by Supreme Cars.
Third-party payment providers may have their own privacy policies governing how they process payment information.
E. Device and Technical Information
We may automatically collect certain technical information when you use the App, including:
Device type and model
Operating system
App version
IP address
Device identifiers
Network information
Crash reports
Diagnostic information
App performance information
This information helps us maintain security, troubleshoot technical problems and improve the App.
F. Communications
If you contact us through email, telephone, the App or other support channels, we may collect information relating to your communication.
This may include:
Your name
Contact details
Booking reference
Details of your enquiry
Information you provide to our support team
We use this information to respond to your enquiries and provide customer support.
2. How We Use Your Information
We may use the information we collect to:
Create and manage your customer account
Process and manage bookings
Provide journey quotes
Arrange airport transfers and private hire services
Coordinate pickup and drop-off
Provide booking confirmations and updates
Communicate with you about your journey
Connect you with an assigned driver where necessary
Process payments where applicable
Provide customer support
Send important service notifications
Improve our App and services
Maintain the security of our systems
Detect and prevent fraudulent or unauthorised activity
Resolve disputes and complaints
Comply with applicable legal and regulatory requirements
We will process your information only for legitimate business, operational, contractual, legal or service-related purposes.
3. Sharing Your Information
We may share information when necessary to provide and operate the Supreme Cars service.
Drivers
When you make a booking, certain information may be shared with the driver assigned to your journey. This may include information necessary to complete the booking, such as:
Passenger name
Pickup location
Drop-off location
Journey date and time
Via points
Booking details
Relevant special instructions
We only share information that is reasonably necessary to facilitate your journey.
Service Providers
We may use trusted third-party providers for services such as:
Cloud hosting
Maps and location services
Payment processing
Push notifications
Analytics
Customer support
Security
Technical infrastructure
These service providers may process information on our behalf and are required to handle information in accordance with applicable requirements.
Legal Requirements
We may disclose information where reasonably necessary to:
Comply with applicable laws or regulations
Respond to lawful requests from authorities
Comply with court orders or legal processes
Protect our rights or property
Prevent fraud or misuse
Protect the safety of our customers, drivers or other individuals
We do not sell your personal information to third parties.
4. Data Security
We take reasonable technical and organisational measures to protect your personal information against:
Unauthorised access
Unauthorised disclosure
Loss
Misuse
Alteration
Destruction
However, no method of electronic transmission or storage is completely secure. While we take reasonable steps to protect your information, we cannot guarantee absolute security.
5. Data Retention
We retain personal information for as long as reasonably necessary to:
Provide our services
Manage your account
Maintain booking and transaction records
Provide customer support
Resolve disputes
Prevent fraud and misuse
Meet legal and regulatory requirements
Maintain legitimate business records
When information is no longer required, we may securely delete, anonymise or otherwise dispose of it in accordance with applicable law.
6. Your Privacy Rights
Depending on applicable law, you may have rights regarding your personal information, including the right to:
Request access to your personal information
Request correction of inaccurate information
Request deletion of certain information
Request restriction of certain processing
Object to certain processing
Withdraw permissions where applicable
Request information about how your personal information is used
Some information may need to be retained where we have a legal, contractual or legitimate business reason to do so.
To exercise your privacy rights, please contact us using the details provided below.
7. Location Permissions
The Supreme Cars App may request access to your location to provide certain features.
Location information may be used for:
Selecting pickup locations
Confirming journey locations
Pickup coordination
Journey-related services
Mapping and navigation features
Supporting communication between customers and drivers
You can enable or disable location permissions through your device settings.
Disabling location permission may prevent certain App features from working correctly.
8. Notifications
The App may send push notifications relating to your account and bookings, including:
Booking confirmations
Booking updates
Driver assignment
Driver arrival
Journey updates
Schedule changes
Important service notifications
Customer support messages
You can manage notification permissions through your device settings.
Disabling notifications may mean that you do not receive certain time-sensitive booking updates.
9. Cookies and Analytics
The App and related services may use technologies such as cookies, analytics tools or similar technologies to help us understand how our services are used and to improve performance.
These technologies may provide information about:
App usage
Device information
Performance
Errors and crashes
General usage patterns
Where third-party analytics services are used, those providers may process information in accordance with their own privacy policies.
10. Third-Party Services and Links
The Supreme Cars App may use or integrate with third-party services, including mapping, payment, hosting, analytics, communication and notification providers.
The App or our communications may also contain links to third-party websites.
Third-party services and websites may have their own privacy policies and terms. We recommend reviewing those policies before providing information to third parties.
Supreme Cars is not responsible for the privacy practices of third-party websites or services that are outside our control.
11. Children's Privacy
The Supreme Cars App is intended for general customers who are legally able to use the transportation services offered through the App.
The App is not specifically directed toward children.
We do not knowingly collect personal information from children for the purpose of providing our transportation services.
If you believe that a child has provided personal information to us, please contact us so that we can review and take appropriate action.
12. International Data Processing
Some of our technology and service providers may process or store information in countries outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate measures required by applicable data protection laws to protect your information.
13. Account Deletion
If the App provides an account deletion facility, you may request deletion of your account through the App.
You may also contact us using the details below to request account deletion or removal of eligible personal information.
Please note that certain information may need to be retained where required by law or where necessary for legitimate business purposes, such as financial records, dispute resolution, fraud prevention or regulatory compliance.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
Changes to our services
Changes to the App
Changes in technology
Changes in legal or regulatory requirements
Changes to our privacy practices
When we make changes, we will update the Effective Date shown at the beginning of this Privacy Policy.
We encourage you to review this Privacy Policy periodically.
16. Consent
By using the Supreme Cars App, you acknowledge that you have read and understood this Privacy Policy and agree to the collection and use of information as described above, subject to applicable law.
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