There are a few ways to analyse customer behaviour using retail analytics. One way is to look at the customer's journey through the store. This can be done by tracking their movements with heat maps, which show where customers go and how long they spend in each area. Another way to analyse customer behaviour is to look at purchase data. This can include things like what items are being bought, how often they're being bought, and what time of day they're being bought. This data can be used to create models that predict future behaviour, and to identify trends.