The goal of my capstone project is to implement a corporate marketing visual rebrand for the department Student Engagement and Leadership Development (SELD) at California State University, Monterey Bay. The SELD department consists of categories including Associated Students, Greek Life, Student Clubs and Organizations, Community Engagement, and Leadership Development. These departments serve critical roles in campus-wide activities, leadership initiatives, and services that help serve the students at CSUMB. I will be implementing logo redesign, environmental design and supporting promotional materials.