Monterey Misty - Web and branding

Project Description

Monterey Misty is a comprehensive project that establishes a compelling brand identity for the Monterey fog, known as "Misty," while educating residents and tourists about its unique characteristics. Through the creation of Misty's brand identity and the development of an educational website and marketing materials, the project seeks to integrate the fog into the local identity and promote awareness of its cultural and environmental significance.

Poster and Image Gallery

Project Presentation

Project Process

Designer's Statement & Bio

Christian Morris

Christian Morris is a versatile graphic designer known for delivering impactful visual solutions across diverse design projects. With expertise in branding, social media, and marketing design, Christian combines strategic thinking with creative flair to produce compelling designs. Her deep understanding of design principles and commitment to excellence consistently result in engaging and effective visual communications.

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Kelly Mahoney

Hello, I'm Kelly Mahoney, a Bay Area-based graphic designer on the verge of graduating from Cal State Monterey Bay in Spring 2024. My passion lies in environmental and package design, where I delight in infusing intricate details while remaining steadfastly focused on the design's overarching goal.

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