Alex Meza
Branding
Alex Meza
Branding
This project aims to redesign the hairstylist’s brand identity, including the logo and integration across social media platforms. This redesign aims to revitalize the brand's identity, enhance its online presence, and ultimately attract and engage a broader audience.
The redesign commenced with an in-depth analysis of the current brand image, target audience demographics, industry trends, and competitor landscape.
Lilia Alvarez, a San Jose native graduating from California State University, Monterey Bay, in May 2024, channels her passion into crafting logos, illustrations, and apparel. With a vision to establish her own small business, she aims to spread joy through her art, ensuring that each piece brings happiness to those who admire it. Stay tuned for her journey as she brings her creative dreams to fruition.