Conversational Display Ads: AdLingo enables assistive brand conversations at scale

Our Mission:

  • Provide consumers personalized, assistive brand experiences
  • Enable brands to run assistive marketing at scale, by engaging potential consumers in conversations that help their choice
  • Increase the reach of brands’ conversational assistants

Advertising needs to become conversational

Today’s empowered consumer will swipe past advertising unless it is engaging, helpful and personal. This creates new questions for marketers: How to engage consumers without being intrusive? How to provide helpful, assistive advertising? How to achieve personalization at scale?

While advertisers don’t have enough humans to interact with each target consumer, they can meet market demands of assistance by integrating conversational technology and AI into their media thanks to AdLingo.

AdLingo: Allowing marketing to talk with people

Built in Area 120, Google’s incubator for experimental ideas, AdLingo’s Conversational Display Ads enable brands to place their conversational assistant in a display ad, and reach their audience where they are looking for information. This provides a uniquely engaging, personal and assistive ad experience powered by the DV360 best-in-class digital media platform.

AdLingo can distribute conversational AI through integrations with approved technology providers or through a custom built assistant on bot development platforms such as Dialogflow. We’re committed to enabling your brand’s vision of how to help consumers -- and we’re excited to discover all the ways that define the art of possible.

Versatility of a Conversation

AdLingo can be adaptive to meet the needs of enterprises of all sizes across the purchase funnel, from consumer education on a new product to influencing purchase intent. Conversations can include many features like product recommendation engines, store locators or a car trade-in value calculator. At the end of the conversation, consumers can also click out to the brand website or a merchant platform.

Early Adopters: Clinique (UK)

Clinique (UK) wanted to educate consumers for the launch of the Clinique iD custom-blend hydrator, and ran a 4-week test with AdLingo:

Their approach to Conversational Display Ads was to provide interested consumers with an assistive experience to find their right product. The conversation’s design ultimately aimed to drive consumers to the brand website, where they could purchase their recommended product.

What’s Next for AdLingo?

AdLingo is driving impact for brands by combining the power of conversational AI with Google's strength in digital advertising.

We are experimenting with several revolutionary ideas; for instance, the next stage in conversational marketing could be to unite video and conversational ads. In a single experience, brands could capture the attention of their audience with an impactful video and then further drive viewers to action with a personalized, assistive conversation. Stay in touch if you want to learn more!

Additional Resources