December 12, 2025

Many know the popular phrase “67” but most do not know the history or even the meaning of the numbers they repeat every 6 to 7 minutes. This goes all the way back to 2024, with the song “Doot Doot, 6’7” by Skrilla, where the iconic lyric “67” was written in reference to 67th street. In the beginning, 67 was meant to be a shoutout to Chicago’s culture and identity, but once the internet got ahold of it things got a little more interesting. 

The song succumbed to a similar fate that many popular songs experience as it was clipped and used to make memes. Most notably, an edit of LaMalo Ball used this song because his height is 6’7. The audio then became popular for highlights, jokes, clips for LeMalo, and eventually for others as well. Speaking of other athletes, many people who do not understand basketball mix up LaMalo Ball with LeBron James. This confusion persists despite LeBron being 6’9 and attached to a different funny number. Before the public was diagnosed with 67 brainrot, patient zero was Taylen “TK” Kinney. He latched onto 67 using it for content, interviews, branding, and probably as motivation to get out of bed in the morning. As a point guard in the Overtime Elite League from Newport, his habit of repeatedly saying 67 made it stick in the sports community, and it ended up influencing the impressionable youth. He became known as “Mr. 67,” yet soon someone else would be even more connected to the meme.

Once the 67 plague began making its way through TikTok, kids interested in sports started to pick up on the phrase. Along with this, the number 41 began to be associated with 67, and is now a common trigger for an explosion of 67 references. This earned 67 a legendary spot among other recent brainrot. However, to enter the Brainrot Hall of Fame, it needed some thing more. Enter: The 67 Kid. The final piece in making this meme so fascinating. The 67 Kid, who looks suspiciously AI, (he’s real, I checked) named Maverick Trevillian says the iconic “6-7” just like everyone else. However, he introduces both the iconic tone of voice as well as the accompanying hand motions. Hands out, palms up, each hand alternating moving up and down. Kids and teenagers all over the nation now do this...bonus points if this is done frantically in your teacher’s face. 

This kid’s strange but catchy way of saying 67 was what determined the unfortunate fate of every teacher in the Big ‘25. Even the one here at Copley High school have been haunted by it, with some of them even refusing to be interviewed about it. One in particular, Intervention Specialist Mrs. Vigar, refused to let me utter the words “67” during our interview and had me use the hand motions instead. In addition, Ms. Zimmerman, an English teacher, says, “Everybody starts giggling and I don’t even know if they know why they’re giggling.” Mr. Chouinard summarizes 67 the best. “I know that it really is actually some thing that means nothing.”

Despite how much fun the students have been having saying “67” to the displeasure of their teachers, there is some unfortunate news to report. The 67 kid, Maverick Trevillian, has fallen from glaze. He clearly spent too much time on the internet. Once 67 became a popular meme, he wanted to monetize it, and made a crypto scam. For anyone who doesn’t know, these types of scams involve taking something popular and making currency out of it. For example, the $HAWK cur- rency made by the Hawk Tuah girl. From there, someone famous promotes it, promising their fanbase they can get rich quick. The figurehead and their team then assure that the fanbase is financially involved, and sell quickly when buyers get frantic and the value increases dramatically. The poor fools who believed they were going to make bank actually made horrible decisions, and typically lost what they invested.

Even with the 67 kid following the Hawk Tuah girl’s steps, of all role models, the meme itself outshines him. Many people learned it from their friends without having to even watch the original clip. It’s written on classroom boards, said when someone counts, proclaimed when it’s common trigger “41” is stated, and even stated when someone accidentally does the hand motions. In fact, 67 was in this article 26 or 27 times. I leave you with one final question, did you read it as “67” or “67?”