Gina LaGuardia has been a managing editor for Contently for almost a decade, specializing in banking and personal finance content for companies like First Horizon, American Express, CareCredit, Chase, BBVA, SoFi, gohenry, and others. She was part of the teams that helped launch Chase News & Stories in 2015, as well as the relaunch of American Express Canada’s Business Class Trends & Insights in 2018. Gina has more than 25 years of experience in senior editorial roles, including seven years of editing personal finance articles. The former magazine editor-in-chief ventured out to form her own editorial consulting firm after leading an award-winning educational magazine and network of websites for more than 20 years. In addition to her leadership and consulting roles, Gina has written for TD Ameritrade, Schwab, Chase, Forbes, Cox Communications, Loopnet, HuffPost, and others. Gina holds a B.A. in journalism from New York University.

Robyn Tellefsen is a freelance copy editor and writer for Contently. She has 20+ years of experience creating and editing original content to help brands achieve their business goals. Robyn has written for American Express, Chase, First Horizon Bank, SoFi, and many others, and provided her fact-checking and copyediting expertise to clients such as QuickBooks Canada and Synchrony Bank. With her keen eye for detail, she ensures the words are clear, the data is current, and the numbers add up. Robyn lives with her family in New York City, the financial capital of the world.

Danielle Smyth is an SEO Specialist who has worked with financial brands like DirectAdvisors, Lone Beacon, Simplicity Group, Sapling, Work.Chron, Small Business.Chron, and numerous financial advisory firms. She prides herself on financial services writing and SEO analysis that are research-based, SEO-backed, and detail-oriented. With past roles as an editor, website designer, and social media manager, and as a small business owner herself, Danielle has a holistic understanding of what it takes to succeed online. She thrives on the challenge of getting to know a company’s niche and assisting them in developing an all-encompassing growth strategy.

Heidi Turner has been involved in content marketing and strategy since 2006. She specializes in financial and legal content, with a focus on audience engagement through data-driven insights. During her time at Contently, she has worked as a content strategist for CIBC and a managing editor for LegalZoom. She has also created content and helped build customer hubs for Xero, Bizink, Legal Tech Media Group, Clio, Epilogue Wills, Estateably, Fasken, The Small Business Company, VanCity, and ASB. Heidi is an instructor in Simon Fraser University’s editing program and has been published in Legal Business World.

Patty Alvarez is a consulting Creative Director living and working in Brooklyn, NY. With 20 years of experience in editorial and content marketing design, she partners with brands, agencies and startups, to develop smart and insight-driven communications. Her background lies in art direction, strategy, brand identity and creative direction spanning the gamut of concept to content. Previously, she was the Creative Director at Foundry 360, a strategy, design, and content agency within Dotdash Meredith. Specializing in financial content, she oversaw creative direction across print, video, digital and social content for various brand partnerships. Patty was also Creative Director for Money magazine, overseeing the creative content for all editorial print and digital platforms. Patty has consulted for companies like Quad Graphics, Roundglass, Contently, Baldor Foods, WW International, Monster.com, Meredith Special Interest Media, Consumer Reports, Men's Journal, Men's Health, Cooking Light, Fortune, Bloomberg Businessweek, Bloomberg Markets, Sports Illustrated, Deloitte Digital, and Ad Age Communication.

Mary Fetzer is a skilled writer and copyeditor specializing in legal and financial services, information technology, and urban development. She has developed original content for Avvo and private attorney blogs on a wide range of legal topics, including injury, health care, privacy, divorce, marijuana, and worker rights, among others. Mary has written about personal credit for Intuit/Mint, is a current copyeditor for CareCredit’s Well-U blog, and provides ongoing content creation and copyediting services for the Urban Lab at The University of Texas at Austin’s LBJ School of Public Affairs and for Penn State’s College of Information Sciences and Technology. Mary also writes and copyedits economic proposals for small business and urban planning consultancies, including Resonance, CivicSol, and Initiative for a Competitive Inner City (ICIC).