Step 1: Audit past content that could be refreshed and published again

• Work with your ME to review your story library (on your blog or on the platform) to identify pieces of content that you’ve created in the past that resonated well with your audiences

• Focus on high performing pieces but also on evergreen content that is still relevant

• Use the Contently analytics tool to help you determine engaging pieces (if you have it installed)

• Know your audience profile —what type of content does your audience like to consume? Focus on that!

Step 2: Determine what formats you’re looking to create

Once you have identified the pieces you want to update, what to do with them? Below a few suggestions:

• Long articles / Ebooks / Whitepapers

  • Break them out into smaller articles that you can launch as a series on social channels

  • Use the Contently Docalytics feature to capture data (aka gated content)

  • Break them out into a video series for more engaging pieces of content

  • Turn into an interactive infographic

  • Podcast episodes 

• Blogs

  • Update facts and add color to the page

  • Visually appealing infographics

  • One-off videos to re-launch updated blog

  • Interactive tools and calculators (if applicable)

• Animated video

  • Work with the same vendor to update facts and how-to’s

  • If topics are broad enough, use videos as a foundation to start a podcast

  • If topics are broad enough, we can turn them into an interactive infographic

  • Live webinars with SMEs and specialists

• Webinars

  • Comprehensive E-books / guides

Step 3: Make sure you have a trustworthy freelancer team

Contently has over 165k freelancers in the Creative Marketplace which means more often than not we’ll have who you’re looking for. Make sure you have a team that’s ready to work on your assignments and knows your brand. 

Types of teams:
By Formats - If you’re creating a lot of content under similar topics, it might make more sense for you to organize your freelancers under teams by formats. This way you can easily differentiate writers, designers and videographers.

By Topics - If you’re creating different types of content under different topics, it would be better to organize your freelancer teams by topic. Under each smaller team you can add writers, designers, videographers, etc. that you know will be able to cover the topic you need them to. 

Step 5: Republish your content

Now that you have something new and engaging, what to do with it?

• Email campaigns

• Create content for your content —Short video snippets to advertise your larger video series, social infographics, short articles to promote larger ones, etc. 

• Use different channels -—What is your goal and where does your audience live? Remember your initial purpose and make sure you hit the areas where you’ll get most engagement.

Step 6: Monitor and measure results 

This is crucial to understand how to move forward. 

• If possible, use Contently analytics to track how your content is performing

• Feedback —Gather feedback from your audience to understand what resonates and make necessary adjustments

• Pivot if need be — with the previously gathered data, don’t be afraid to pivot and change your content if need be until you find what works best

Pricing Structure