Content Strategist

Who are they?

We pride ourselves on our extensive onboarding and training procedures, followed by a manual matching process (a true labor of love!), to ensure that our customers are paired with the right strategists who have the specific expertise and skills to meet their needs.

What are they?

Our Content Strategists are strategic consultants who work hand-in-hand with Contently’s customers to help them develop a framework to execute and optimize their content programs. They are experts in building a smart and attainable content plan to help you reach your goals. Our Content Strategists help set your content marketing program up for success with their editorial, analytical, and marketing expertise. They will collaborate with your internal and Contently editorial teams to ensure content production is executed in alignment with your content calendar and strategy.

What do they do?

You’ll find that your Content Strategist acts as an extension of your team and is invested in developing and upholding your strategy with you. They will work alongside you to absorb your goals, vision, and priorities, develop a deep understanding of your challenges, and help to build a cohesive content strategy that drives your business forward. Their job is to set you up for success and help you scale a winning go-to-market strategy.

They have:

• A results-driven mindset

• An aptitude for creative thinking

• Ability to analyze data and glean strategic insights that yield impactful results

They are:

• Knowledgeable about content trends

• Familiar with Contently’s methodology and platform capabilities

• Passionate about using analytics to find patterns in the data and shape the narrative of your content program accordingly

They will:

• Help to develop the customer’s monthly or quarterly content calendars and keep documentation of strategy up to date in the platform

• Oversee implementation for various platforms, publishing destinations, or channels

• Recommend specific content types and formats based on goals, audience, and challenges

• Strategize thematic pillars or topics that support a common content mission and drive brief ideation

• Consult on SEO best practices and make actionable recommendations to optimize content for increased performance and lead generation

• Analyze competitors in the market to help uncover new opportunities and creative ways to stand out among your competitive landscape

• Use research findings to develop content concepts and uncover trends

• Identify and develop customer personas by researching consumer trends

• Collaborate with the Contently Account Manager to consult on Business Reviews

• Identify key performance indicators (KPIs) and develop metrics

• Regularly monitor and analyze performance based on KPIs and goals, and assess the effectiveness of the content strategy

• Collaborate with their Managing Editor to ensure implementation and successful execution of the content calendar

• Help to build or develop style, voice, and tone guidelines, if needed

Pricing: $160/hour Fixed or $170/hour Flex

*can be purchased on an ongoing or project basis

Ask your Customer Success Manager for a quote.