Optometry in Retail
There are rules for business relationships between optometrists and opticians, optical companies and health plans, including the outlawing of employment by health plans of optometrists.
Lease Rules:
Lease term cannot be less than one year.
Lease terms cannot be terminated for “reasons that constitute interference with the practice of optometry.
Lease payments cannot be based on number of eye exams performed, prescriptions written, patient referrals or the sale or promotion of the products of an optician, optical company or health plan.
The selection and supervision of optometric staff is under the optometrist’s control.
The scheduling of patients and the amount of time the optometrist spends with patients is under the optometrist’s control.
Fees charged for optometric products and services are under the optometrist’s control.
The examination procedures and treatment provided to patients is under the optometrist’s control.
The optometrist’s contracting with managed care organizations is under the optometrist’s control.
Frequently Asked Questions
Who owns the patient records?
The optometrist’s records shall be the sole property of the optometrist. Only the optometrist and those persons with written authorization from the optometrist shall have access to the patient records and the examination room, except as otherwise provided by law.
Can I set my own fees?
The optometrist has exclusive control over the fees charged for products and services, examination procedures and treatments provided.
An exception is if the optometrist has contracted with a health plan as part of the lease, then the optometrist may only collect fees for services that are not included in a health plan's products and services.
Do I have to refer my patients to the leaseholder RDO or optician to fill their prescription or make any other eye-related purchase?
No.
What new restrictions are on health plans?
Health plans will no longer be allowed to employ doctors of optometry to provide services.
What are the rules on joint signage?
All signs and displays shall be separate and distinct from that of the other occupants and shall have the optometrist's name and the word “optometrist” prominently displayed. If a health plan is involved, this provision does not prevent a health plan from advertising its affiliations.
The optometrist may advertise the optometrist’s practice location with reference to other occupants.
The optometrist or registered dispensing optician may advertise their participation in any health plan’s network or the health plan’s products in which the optometrist or registered dispensing optician participates.
There shall be no signs displayed on any part of the premises or in any advertising indicating that the optometrist is employed or controlled by the registered dispensing optician, health plan or optical company.
Except for a statement that an independent doctor of optometry is located in the leased space, in-store pricing signs and as otherwise permitted, the registered dispensing optician or optical company shall not link its advertising with the optometrist's name, practice, or fees. If a health plan is involved, this provision does not prevent a health plan from advertising its affiliations.
A health plan shall not advertise the optometrist’s fees for products and services that are not included in the health plan’s contract with the optometrist.
Am I free to contract with other health plans?
Yes.
What rights do leaseholders have?
The retailer is allowed to include in the lease commercially reasonable terms that:
Require the provision of optometric services at the leased space during certain days and hours.
Restrict the leased space from being used for the sale or offer for sale of spectacles, frames, lenses, contact lenses, or other ophthalmic products, except that the optometrist shall be permitted to sell therapeutic ophthalmic products if the registered dispensing optician, health plan, or optical company located on or adjacent to the optometrist’s leased space does not offer any substantially similar therapeutic ophthalmic products for sale.
Require the optometrist to contract with a health plan network, health plan, or health insurer.
Permit the landlord to directly or indirectly provide furnishings and equipment in the leased space.
Under what circumstances can a landlord terminate my lease?
The optometrist’s failure to maintain a license to practice optometry or the imposition of restrictions, suspension or revocation of the optometrist’s license or if the optometrist or the optometrist’s employee is or becomes ineligible to participate in state or federal government-funded programs.
Termination of any underlying lease where the optometrist has subleased space, or the optometrist’s failure to comply with the underlying lease provisions that are made applicable to the optometrist.
If the health plan is the landlord, the termination of the provider agreement between the health plan and the optometrist.
Other reasons pursuant to the terms of the lease or permitted under the Civil Code.
Under what circumstances is a landlord prohibited from terminating my lease?
In no case shall the landlord terminate the lease for reasons that constitute interference with the practice of optometry.
The landlord shall not terminate the lease solely because of a report, complaint, or allegation filed by the optometrist against the landlord, a registered dispensing optician or a health plan, to the State Board of Optometry or the Department of Managed Health Care or any law enforcement or regulatory agency.
What is the notice requirement for lease termination?
The landlord shall provide the optometrist with written notice of the scheduled expiration date of a lease at least 60 days prior to the scheduled expiration date. This notice obligation shall not affect the ability of either party to terminate the lease pursuant to this section. The landlord may not interfere with an outgoing optometrist’s efforts to inform the optometrist’s patients, in accordance with customary practice and professional obligations, of the relocation of the optometrist's practice.
Does this law require a separate entrance for the optometrist?
No. The law requires the leased space to be definite and distinct from space occupied by other occupants of the premises, have a sign designating that the leased space is occupied by an independent optometrist or optometrists and be accessible to the optometrist after hours or in the case of an emergency, subject to the facilities general accessibility.
Does this law apply to Kaiser?
No, there is an exception for organizations like Kaiser.
What can I do if I work in a retail setting and feel like the law is being violated?
Please contact the State Board of Optometry if you feel the law is being violated. Additionally, COA will investigate and intervene on behalf of our members, if possible, to ensure that the new law is fully enforced. If you lease space from an optical company, health plan or optician and are having concerns about corporate control of your practice, feel free to contact COA.