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Member engagement
- How do we define engagement?
- How are things changing?
- Are we providing opportunities for engagement?
What we know:
What we're measuring:
touchpoint engagement
touchpoint engagement
who responded
who helped
who coordinated
who offered resources
who is relied upon by leadership
activity engagement
activity engagement
who attended
who volunteered
who used/bought something
who liked or shared
who opened an email or visited a website
- How actively do members use the information, education and networking resources we provide?
- How likely are members to turn to us when a challenge arises?
Membership value
what to consider:
what to consider:
why do members join?
why do they continue to pay dues?
what do they look to us to provide?
our value proposition:
our value proposition:
know the prospect
change your point-of-view
think about impact
emotional benefits first
Benefits
Trends
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