About the Author

MICHAEL R. HOFFMAN is a pioneer in monetizing customers and customer experience. He has spent more than 20 years working with global data and technology companies helping them design and sell systems to help companies better understand, target, win, and grow customers.

Mr. Hoffman speaks the language of sales, operations, finance and tech- nology all with a customer dialect. His “customers are everyone’s business” approach invigorates employees across a company spurring innovation, enthusiasm and a contagious passion to build, sell and deliver customer worthy solutions.

Mr. Hoffman’s knowledge comes from years spent in front of customers and board rooms, within customer technology development skunk works, and inside multi-thousand cubicle customer contact centers. He shows companies how to gain unfair competitive advantage leveraging customer information to design, execute and measure superior customer worthy solu- tions.

In 2004, he launched Client x Client, LLC, a consulting firm specializing in marketing technology, customer relationship management (CRM), and strategy. His model for optimizing customer value is the basis for Customer Worthy: Why and How Everyone in Your Organization Must Think Like A Cus- tomer. He is a frequent speaker and author for the marketing, sales, CRM and technology industries and trade magazines.

His prior experience includes executive positions at Google (formerly DoubleClick), Sitel (formerly ClientLogic), Experian, and marketing technol- ogy start-ups. His diverse clients and partnerships include well-known estab- lishments in the retail, banking, insurance, non-profit, telecommunications, publishing, travel, technology, services, and entertainment industries. His CxC Matrix is used by both business-to-consumer and business-to-business enterprises.

Mr. Hoffman is a graduate of LaSalle University and did post-graduate work at New York University and Seton Hall University. He lives in Basking Ridge, New Jersey.