ARGO

B2B U.S. visa consultation platform

Argo is a sui generis consultation platform. It connects users and different industries with former consular officers in charge granting or denying visas. All current legal firms offering advisory services to people who need a visa have only their own experience to share, whereas Argo offers the information from the source. Argo was designed using Microsoft Fluent's design language. This allows the current responsive webapp to be a candidate for quick-and-easy native implementation on .Net.

The core problem

The board of directors had an idea but they did not know how to make it happen. Argo was originally a B2C product but became a B2B product as the design process was executed. This was a challenge, given the very tight times the board gave us to deliver the MVP. I served as Principal Product Designer, being in charge of every single step of research, design, development, deployment and following up. 

The solution

I dedicated a whole month to market and user research, and then almost 6 months to directed discovery. During this time I delivered a large ammount of prototypes, hi-fi Invision projects and user journeys. A core Design System was devised for the brand and I produced basic copywriting for the whole site, which currently runs in English and Chinese.

In its current complete form, Argo is an AI-powered system serving applicants and ex-officers. It offers incredible value to partners, which are the only channel through which an applicant can request an interview. 

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