Psychology and Advertising are not two aspects of the same coin, so how are they two related?

Psychology explores human behavior and the art of influencing human behavior is executed by advertising. Often, psychology is used as a leverage to find out what attracts or persuades a customer. It also helps in the research and development of strategically composing an advertisement that enables one’s product to be unique.

This workshop will give a better view of various approaches that are linked with Advertisement Psychology. It explores various stances that enable you to choose, reason, and implement product-based features. Every emotion persuades consumers in a different way; therefore, it is vital that you make sure that the emotion you choose, fits your product perfectly like a glove. In this workshop, we aim to imbibe within you the knowledge that helps you convince people about your idea.

With a ‘Never Say Die” spirit we introduce you to Mr. Prakash Raghupathi who will guide you into the psyche of a customer and embark upon a new journey on the Psychology of Advertising. Accredited as an exceptional copywriter and author, Mr. Raghupathi is skilled in interlacing a strategic approach with creative thinking. Recipient of ‘Young Achiever of the Year’ award and credited as a copywriter in various award-winning internal and external communication campaigns, he is all set to engage you in an enthralling workshop where creativity will meet perception.

You surely would not want to miss this chance! Register today!

For more details, contact :

Anushka Pandit (Student Head, Workshops and Events)

+91 75976 24819 / +91 82792 14018 (or) anushka.pandit@mcn.christuniversity.in