SALVAVIDAS II PERIODO

Cycle 1

1. Think about a product or service you enjoy and describe its Life Cycle.

2. What does the term brand ambassadors refer to?

3. Why has the paradigm changed from "promotion" to communication"?

Cycle 2

1. What is the difference between the actual product and the augmented product?

2. What makes a product elastic or inelastic?

3. How can price become a quality signal?

Cycle 3

1. What is an advantage and a disadvantage of direct and indirect distribution?

2. What kind of businesses require to incorporate an Agent / Distributor in their distribution chain?

3. What is the difference between omnichannel and multichannel distribution?