We live in a hyper-connected age of instant gratification, attention deficit, disposable relationships, always ‘on’ culture, mainly fuelled by the rise of digital platforms and technology.

Our youngsters face unprecedented pressure to be ‘perfect’, to present their best face to the world, and we are all prone to curating our very identity – or worse, identities.

I have been one of many anonymous, unwitting people designing and perpetuating the platforms that have caused this; aiming to create and reinforce behaviours that suit our stakeholders, understanding enough psychology to make people do our bidding, never mind the societal and personal costs – because we didn’t realise the impact of what we were doing.

How do we ‘fix’ what we have done? Do we need to? Today, I am coming out as a social changemaker and innovator. Perhaps you should, too.