A guide on low-cost messaging and testing

Who is this guide for?

Civil society organizations (CSOs) like yours often work with limited funds, time, and resources. There’s also a misperception that testing is expensive. We’d like to show you that this isn’t always the case. This guide presents some simple ways to:

• Test your messaging and campaigns

• Identify how to best achieve your desired results all while preserving your resources.

How can I use this guide?

To get the most out of this guide, read it from start to finish. Each stage is important to testing. Additionally, it helps if you already have a campaign in mind for testing.

The first section is all about why testing is important. Use it to understand why testing can take your campaigns a level up and ultimately save your time and money.

From Section 3 onwards, we start getting more applied. Use Section 3 to understand first how to craft your messaging campaign, especially using behavioral principles, before we begin thinking of testing. Even if you have already designed your campaign, flip through to see how to improve your current framings and approach.

From there, we will walk you step by step on each element in the flow of testing, from which method is suitable to how to use it. Walkthrough this section when you are ready to test your materials. We will include examples to ground your understanding throughout each phase.