Sports & Entertainment Marketing 1 & 2

Course Description

Grade: 10-12

Credits: 1.0 (0.5 each)

Prerequisite: Principles of Business, Marketing & Finance

Course Code: 13034600 & N1303422

Course Number: H328 & H329

Sports and Entertainment Marketing is made up of two different semeter courses that will provide students with a thorough understanding of the marketing concepts and theories that apply to sports and entertainment. The areas this course will cover include basic marketing concepts, publicity, sponsorship, endorsements, licensing, branding, event marketing, promotions, and sports and entertainment marketing strategies.