Marketing, Sales, Entrepreneurship Pathway
Marketing, Sales, Entrepreneurship Pathway
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PRINCIPLES OF BUSINESS, MARKETING, AND FINANCE (#5628)
PRINCIPLES OF BUSINESS, MARKETING, AND FINANCE (#5628)
Principles of Business, Marketing, and Finance students gain knowledge and skills in economies and private enterprise systems, the impact of global business, marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management principles. This course allows students to reinforce, apply, and transfer academic knowledge and skills to a variety of interesting and relevant activities, problems and settings in business, marketing and finance.
- Credit: 1
- Grade Placement: 9-10
- Tier 3 class of 2022; On-Level class of 2023 and beyond.
SPORTS AND ENTERTAINMENT MARKETING (#5642)
SPORTS AND ENTERTAINMENT MARKETING (#5642)
This course will provide students with a thorough understanding of the marketing concepts and theories that apply to sports and sporting events and entertainment. The areas this course will cover include basic marketing, target marketing and segmentation, sponsorship, event marketing, promotions, sponsorship proposals, and implementation of sports and entertainment marketing plans. This course will also provide students an opportunity to develop promotional plans, sponsorship proposals, endorsement contracts, sports and entertainment marketing plans, and evaluation and management techniques.
- Credit: 0.5
- Grade Placement: 10-12
- Prerequisite: Principles BMF
- Tier 3 class of 2022; On-Level class of 2023 and beyond.
SOCIAL MEDIA MARKETING (#5643)
SOCIAL MEDIA MARKETING (#5643)
Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a successful social media presence for an organization, understand techniques for gaining customer and consumer buy-in to achieve marketing goals, and properly select social media platforms to engage consumers and monitor and measure the results of these efforts.
- Credit: 0.5
- Grade Placement: 10-12
- Prerequisite: Principles BMF
- Tier 3 class of 2022; On-Level class of 2023 and beyond.
ENTREPRENEURSHIP (#5644)
ENTREPRENEURSHIP (#5644)
The study of Entrepreneurship will provide students the opportunity to gain the knowledge and skills needed to become an entrepreneur. Students will learn the principles necessary to plan, open and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. In addition, students will understand the capital required, the return on investment desired, and the potential for profit.
- Credit: 1
- Grade Placement: 10-12
- Prerequisite: Principles BMF
- Tier 3 class of 2022; On-Level class of 2023 and beyond.
ENTREPRENEURSHIP II - INCUBATOR (#CTE5654)
ENTREPRENEURSHIP II - INCUBATOR (#CTE5654)
This course is designed to get students excited about becoming true entrepreneurs by giving them the opportunity to create and fully develop their own product and/or service.
Real-world entrepreneurs and business experts will serve as coaches and mentors guiding student teams through the process of ideation, market research, and business plan development. Over the course of the year, student teams will learn about marketing, accounting, human resources, how to run experiments on their Business Model Canvas, customer segmentation, pricing, web development, as well as the legal aspects of starting a business. They will have access to a network of professionals to further develop their skills (teamwork, problem-solving, presentation, communication) for college and career readiness. The first semester concludes with students conducting a Minimum Viable Product (MVP) presentation to secure funding to test their product. The second semester will focus on the development of their business idea in order to gear up for Pitch Week. Pitch Week helps to further fire the entrepreneurial spirit by putting student teams in front of actual investors to pitch their product/service idea with the possibility of being awarded funding that will help turn their business plans into reality.
- Credit: 1
- Grade Placement: 11-12
- Prerequisite: Principles BMF, Entrepreneurship
- Tier 2 class of 2022; On-Level class of 2023 and beyond.
BUSINESS FINANCE AND MARKETING PRACTICUM (#5653)
BUSINESS FINANCE AND MARKETING PRACTICUM (#5653)
Description: Practicum in Business Marketing and Finance is designed to give students supervised practical application of previously studied knowledge and skills. Practicum experiences occur in a paid or unpaid arrangement and a variety of locations appropriate to the nature and level of experience. Students implement personal and interpersonal skills to strengthen individual performance in the workplace and in society and to make a successful transition to the workforce or postsecondary education. Students apply technical skills to address business applications of emerging technologies. Students develop a foundation in the economic, financial, technological, international, social, and ethical aspects of business to become competent consumers, employees, and entrepreneurs. Students enhance reading, writing, computing, communication, and reasoning skills and apply them to the business environment. Students incorporate a broad base of knowledge that includes the legal, managerial, marketing, financial, ethical, and international dimensions of business to make appropriate business decision.
- Credit: 2
- Grade Placement: 12
- Prerequisite: Principles of BMF
- Tier 2 class of 2022; On-Level class of 2023 and beyond.
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