Post date: Jun 10, 2010 4:54:14 AM

The concept behind Bearduary is quite simple, in times of inclement

weather when the wind bites and snarls, the landscape turns into bleak

unforgiving tundra and the sun sets before the start of happy hour, a true

gentleman grows a beard. Lesser men with smooth, soft skin risk

succumbing to these harsh conditions or worse yet, completely

abandoning their moral fortitude by giving into the temptation of corporate

culture's castrating comforts in the form of sweatshop ski masks

and mufflers when alas, the undeniable solution lies just below their

noses, literally. We as gentleman have been blessed with a precious

gift, the gift of follicle virility in convenient patches upon our faces. I

implore you not to take the sanctity of this gift lightly.