Brand Guide and Resources

The City of Bloomington brand includes the logo, colors, typography, messaging, and identifying elements, which are extremely important assets to the City. 

Every time we communicate, people form opinions about the City based on their interactions with us.

Each and every employee of the City of Bloomington is responsible for creating and maintaining the brand. Every time we interact with residents, hold a meeting or an event, communicate with the media, develop new collateral materials, work with community partners, engage on social media, or talk about the City of Bloomington, we influence the perception of the City.