Emily Battle
In-person Faculty Chat

Summary

CMG welcomes 2012 Haas Full-Time MBA Alum, Emily Battle, to share their experience in the Wine and CPG/Retail spaces. Emily is currently the Senior Director of Marketing - New Product Development for the Wine Group. https://www.linkedin.com/in/emily-battle-8bab476/

Bio: Emily Battle has diverse work experience in the marketing and innovation field. Emily is currently working at The Wine Group as the Senior Director of Marketing - New Product Development, where they lead innovation for a $2B company and is responsible for delivering over $45M in annual revenue.

Prior to this role, they were the Senior Manager of Innovation at the same company and successfully concepted and commercialized the Cupcake LightHearted brand, which generated approximately $20M in revenue within 18 months. Emily also played a key role in the development and launch of Lemonade Stand @ Main & Vine, the first lemonade flavored wine, bringing in incremental consumer base and delivering around $3M in year 1 revenue.

Before joining The Wine Group, Emily worked as the General Manager at Battle Family Vineyards, where they managed all aspects of the boutique family wine brand and a 50-acre vineyard. Emily also gained experience in innovation and brand management at The Wine Group as a Manager and Assistant Manager of Innovation and as an Assistant Brand Manager for Cupcake Vineyards.

Emily began their career as a Brand Marketing Intern at ConAgra Foods and later worked at Wunderman as a Senior Operations Coordinator. At Wunderman, they were responsible for financial planning and portfolio management for a $20M commercial account and implemented streamlined processes resulting in cost savings.

Additional Information: 

• To help guide the conversation, attendees are encouraged to provide their resumes and questions in advance using this google form: Questions/Resume Form. 

• There are just three slots available but there will be a waitlist.