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OUR FA26 PR LEADS
What is PR?
What is PR?
At Berkeley B-Side, the PR Department connects our publication with the music industry. The team works with publicists, venues, labels, and artist teams to secure press passes, photo passes, interviews, and other opportunities for our writers and photographers.
What do we do?
What do we do?
We manage the full process of media outreach and coverage coordination. That includes organizing internal requests, sending external press emails, following up with industry contacts, confirming access to events, and making sure published coverage is sent back to the appropriate representatives.
Why does PR matter at Berkeley B-Side?
Why does PR matter at Berkeley B-Side?
The PR Department helps Berkeley B-Side maintain a professional presence in the music industry and gives our staff access to concerts, artists, and editorial opportunities. It plays a key role in making field coverage possible and in building long-term relationships with industry professionals.
What kinds of opportunities do we handle?
What kinds of opportunities do we handle?
In addition to regular press requests, the department also manages open opportunities and invites, including concerts, interviews, podcasts, and other unsolicited coverage offers. We log these opportunities, track staff interest, and coordinate responses so that more members can get involved.
What does PR offer our members?
What does PR offer our members?
Through PR, Berkeley B-Side members gain hands-on experience in music journalism, professional communication, and industry networking. The department helps create direct pathways between student writers and the broader music world.
Who's Ida B. Wells (the gal on the top-banner)?
Who's Ida B. Wells (the gal on the top-banner)?
Ida B. Wells was an American journalist, editor, activist, and public speaker whose work transformed the role of the press in public life. Best known for her anti-lynching investigations in the 1890s, she used journalism not only to report facts, but to challenge false narratives, shape public opinion, and demand accountability. Her writing and public advocacy made her one of the most powerful voices for racial justice and truth-telling in American history.
Her voice matters because she shows that communication is never just about visibility — it is also about responsibility, strategy, and impact. Ida B. Wells understood how to build a message, speak to an audience, and use media as a tool for persuasion and change. She reminds us that public communication can shape relationships, influence perception, and carry real social power, which makes her an especially meaningful figure for a department built around outreach, representation, and connection.
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