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OUR FA26 MARKETING LEADS
What is the Marketing department?
What is the Marketing department?
The Marketing Department is responsible for promoting Berkeley B-Side, expanding its visibility, and supporting the organization’s long-term growth through outreach, fundraising, collaborations, and public-facing strategy.
What do we do?
What do we do?
Marketing manages social platforms, organizes publicity and fundraising efforts, develops collaborations with other organizations, supports merchandising and promotional materials, and helps maintain budgets for projects and events.
Why does marketing matter at Berkeley B-Side?
Why does marketing matter at Berkeley B-Side?
Marketing helps connect Berkeley B-Side to the wider campus, local music communities, and creative partners. By growing visibility and building collaborations, the department supports the publication’s mission of community-building, networking, and sustained engagement with music culture.
What does marketing offer our members?
What does marketing offer our members?
Through Marketing, members gain experience in communications strategy, event promotion, social media management, partnerships, and creative outreach. The department offers practical opportunities to work at the intersection of media, branding, and community engagement.
Who's Anna May Wong (the gal on top-banner pic)?
Who's Anna May Wong (the gal on top-banner pic)?
Anna May Wong was a Chinese American actress and style icon who became one of the first Asian Americans to build an international career in film. Working in a deeply racist industry, she understood how image, visibility, public persona, and audience perception could shape a career. She became not only a performer, but also a cultural figure whose presence challenged how Asian women were represented in popular media.
Her voice matters because she shows that public image is never neutral — it is something built, negotiated, and communicated. Anna May Wong understood the power of presentation, recognition, and cultural visibility, and her career highlights how branding can be tied to identity, storytelling, and representation. She is a meaningful figure for Marketing because she reminds us that reaching an audience is not just about promotion, but about shaping how people see, remember, and connect with a public presence. Her legacy also speaks to the importance of creating visibility on your own terms, especially within systems that were not built to represent you fairly.
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