Module: PFD4004-20 Communicating and Externalising

Level: 4

Credit Value: 20

Module Tutor: Julia Keyte

Module Tutor Contact Details: j.keyte@bathspa.ac.uk

1. Brief description and aims of module:

In this module, you will learn and explore methods of communicating your work to an audience.

Professional Designers require skills in communicating ideas and outcomes at various stages through concept, design, production and selling to external audiences, and in this module, you will be supported in learning communication techniques. 

The module is delivered through project based learning, so that you are able to explore how to communicate and externalise your own ideas, design processes and outcomes. 

You are also encouraged to draw on the learning you have gained during the course, demonstrating your making, experimenting, researching and designing.

2.Outline syllabus:

The module is structured around a creative brief, and culminates in presenting your work to an audience. Taught sessions will introduce you to key processes, such as photography and 2D composition and layout, and methods used by practicing designers to present their work to their audiences or clients. You will be supported in exploring narrative and storytelling through appropriate media (e.g. image, moving image, text, material, and verbal presentation) to communicate ideas.

In addition to the taught sessions, you are able to work independently both in the studio and workshops, providing you with the opportunity to develop ideas, material experiments and prototypes, alongside your course peers, and in the workshops, students from other art and design disciplines.

The syllabus includes:

Technical skills

Ideas generation

Visual research skills

Techniques of analysis and enquiry

Time management

Personal planning

Documentation of practice

Reflection on learning

Communication and presentation skills to an audience

3.Teaching and learning activities:

Will usually include:

Staff presentations                 

Group and individual tutorials and critical reviews

Supported workshop engagement

Study trips and / or gallery visits                                

Personal presentation, display and documentation of work 

Independent working on directed project work                                 

Active participation in taught sessions and directed learning

Assessment Item 1:

• Assessment Type: CW

• Description: Portfolio

• % Weighting: 100%