MODULE DETAILS

Description

1. Brief description and aims of module:

“Because more content is now created for non-broadcast distribution than for broadcast, and with more broadcasters themselves realising the opportunities presented by the online market and creating bespoke content for platforms such as Snapchat, Instagram and Facebook Live, this sector will continue to expand.” Spicer, A. and Presence, S. (2017)

In a recent study it was found that within the South West region by far the highest proportion of companies, 38.9%, make non-broadcast or digital content. Furthermore there has been a proliferation of specialist content agencies who create content for brands rather than traditional advertising as well as dynamic uses of digital content by charities, museums, artists and activists.

The module will help you enhance your creative and technical skills to become a critically aware, multi-platform digital content creator. You will develop skills that allow you to respond to a wide range of briefs for specific audiences and contexts. We will consider varying approaches across digital content marketing, heritage, museums and charity sectors, as well as the creation of experimental artistic and activist content.

Throughout the module, you will be introduced to a variety of theoretical models of creativity that will help you to develop focused responses to the briefs.

The module will help you to develop your own creative voice as a practitioner, providing you with the theoretical, technical and critical tools for analyzing, presenting and making creative work. Furthermore, you will develop your confidence in group work, collaborating in small teams to create digital content for some of the project briefs. As a result you will build up a comprehensive personal portfolio of creative work which will showcase your creative voice and form the summative assessment for the module.

Spicer, A., & Presence, S. (2017). Go West! Bristol's film and television industries. UWE

2.Outline syllabus:

The lectures, seminars and workshops will cover:

• Creating digital content for different sectors and situations

• Creative problem solving and ideation: methodologies to help you become a better creative.

• Critical analysis, peer review and feedback (grow your confidence and creative voice and link theory to practice)

• Creative commons, public domain and copyright

• Video editing software and techniques

• Visual communications skills and strategies

• Introduction to animation and motion graphics

• Introduction to visual design techniques

• Reflective thinking and writing

• Individual and group working techniques

• Library and learning skills

3.Teaching and learning activities:

Contact time comprises group sessions that flux between seminar presentation and lab, or ‘making’ sessions where students will respond to a series of tasks and briefs. In class support will then be provided in the development of student projects working towards their own outcomes as both individuals and in groups

Lab sessions offer primers in software packages where necessary, and examine numerous production and creative ideation strategies through creative practice.

These sessions challenge individuals and small collaborative groups to create digital content that responds meaningfully to the assignment briefs.

The outcomes will be reviewed, critiqued and exhibited

Individual Study Time

Your individual study time is used to advance in-class work beyond the basics and to embed new technical skills into your digital toolkit. Spending time acquiring knowledge of new software tools and experimenting with multiple forms of digital media will help you produce good quality assessed work and prepare you well for year 2 specialist modules.

Assessment Details