Module: CMU4006-20 Introduction to the MUsic Business

Level: 4

Credit Value: 20

Module Tutor: Simon Drake

Module Tutor Contact Details: s.drake@bathspa.ac.uk

Please note that in order to take this module you must have studied CMU4002-20 Performance (Collaborative).

1. Brief description and aims of module:

This module will provide an overview of the mechanics behind the monetisation of music across vital sub-sectors of the industry and examine the key stakeholders roles within the music industry. You will develop a fundamental understanding of the value of your music, intellectual property and begin to expand your business acumen relating to your creative outputs. In addition, we will examine the context of technology, media and culture and how wider trends can influence the music industry and vice versa.

2.Outline syllabus

• Weekly critical analysis of music industry trade ‘headlines’

• Anatomy of the music business

• The role of an Artist manager

• Commercialising live music

• Monetisation of the song - publishing & the performing right

• What is Synchronisation

• Digital trends & social media

• Product distribution and sales & marketing strategy - the conventional role of the record label.

• Sustainability of streaming, the cloud and access over ownership.

• How technology creates challenges and opportunities for music business.

• The economics of the self-releasing artist.

3.Teaching and learning activities

Group lectures, tutorials, weekly debate, student presentations. Yo will attend the visiting industry lecture series ‘Music think Tank’

Assessment Item 1:

• Assessment Type: CW

• Description: Presentation (20 minutes)

• % Weighting: 30%

Assessment Item 2:

• Assessment Type: CW

• Description: Research Essay (2000 words)

• % Weighting: 70%