Module: CME4101-20 Digital Content Creation

Level: 4

Credit Value: 20

Module Tutor: Claire Levy

Module Tutor Contact Details: c.levy@bathspa.ac.uk

1. Brief description and aims of module:

Feeding the programme’s wider dual emphasis on commercial entrepreneurship and creative practice, this module aims to equip students with a baseline understanding of media, social and commercial enterprise. It will establish skills in digital content creation, entrepreneurship, engage in conceptual understandings and forge innovative and creative opportunities in the contemporary media industries.

The module aims to expose students to creative approaches to management and a managed approach to creativity, which can be transferred and developed to different scenarios across Levels 5 and 6. Students will examine a number of small, creative digital content creation case studies, exploring models and tools of creative enterprise that can be applied to their individual enterprise interests and portfolio plans.

The module encourages students to think strategically, commercially, and creatively about the challenges of different media and creative enterprises and the broader issues facing them, be they in film, media and publishing, using this knowledge to develop awareness for where the opportunities for innovative digital content creation currently exist.

2. Outline syllabus:

The module is about shaping thinking as a creative media content creator and entrepreneur, with teaching focusing on the pragmatic frameworks of digital content creation, looking across contexts of media, commercial, cultural and social or arts organisations.

This programme is about ideas and the frameworks of cultural and social enterprise. Ideas emerge through a rigorous balance of theory and practice which demands critical thinking, analytical reading and the ability to research a wide range of case studies. You will collaborate to identify development problems in existing digital content creation, formulate solutions, devise and design projects and construct professional proposals. We will draw on case study material, learn from the experience of development professionals, and identify and develop your individual areas of expertise.

In doing so, this module increases the employability of CME students while directly preparing them for L5 and L6 study, where students will explore promotional media and work on client briefs at Artswork Media.

In this module, students are supported to:

• investigate the media, creative and social context in which they will be working;

• find their own planning methods and solutions to these enterprise challenges;

• use a range of appropriate planning methods from the field of digital content creation to plan and manage their projects (including cost/income projections);

• execute their projects;

• capture their digital content creation into accessible artefacts.

3. Teaching and learning activities:

The module will be delivered via lectures, seminars, workshops, tutorials, guest lectures and group presentations, with each session outlining the relevant approaches to research, strategy, project management, creativity and design. We will also learn from examples of projects which have gone wrong or have not succeeded in meeting their objectives and analyse what the causes might be. Guest lecturers from experts within the field of social, media and commercial enterprise within the creative industries will provide insights on enterprise and innovation from a range of companies who will also provide students with feedback on their projects.

The module will draw on expertise from the Library, the Business Liaison Team, the Writing and Learning Centre, Careers and Professional Placement Team and the Minerva site for will act as a research centre and will contain both weekly support materials (lecture and workshop slides, readings) and broader case study materials.

Assessment Item 1:

• Assessment Type: CW

• Description: Portfolio which contains digital content creation artefacts and an essay - the deadlines for the two elements are different

• % Weighting: 100%