Module: CAP4012-20 Professional Development 1

Level: 4

Credit Value: 20

Module Tutor: Matthew Robertson

Module Tutor Contact Details: m.robertson@bathspa.ac.uk

Please note that in order to take this module you must have studied CAP4008-20 Introduction to Live Art.

1. Brief description and aims of module:

The Professional Development 1 module will develop your awareness of what it is to be a practicing artist/designer/maker and to introduce you to the broad range of transferable skills needed to develop and promote your practice and enhance your employability.

2.Outline syllabus:

In order to successfully promote your practice, professional artists and designers must first understand the marketplace in order to tailor an individual marketing strategy. This module recognises the complexity and diversity of the contemporary art and design markets. For this reason, the module first focuses on establishing debate through forums and group sessions before you are given individual guidance on how best to market and promote your practice and to help you appropriately write about your artwork.

Through a range of workshops, lectures and discussions this module will explore different ways of researching, supporting, developing, recording, promoting and articulating your artistic practice.

At the end of the module you will be equipped with the necessary skills to produce a professional digital archive of your practice on an online platform, including a creative’s CV, a personal statement articulating your practice and professionally photographed images of your work.

In addition to mandatory workshops, lectures and forums, students are required to attend presentations by staff about their practice and to participate in study visits.

3.Teaching and learning activities

During the module, you will engage in the following:

Introductions to professionally photographing your work

Studio project writing workshops

What is context seminars.

Managing & developing research workshops

Time managing projects workshops

Reflexive journal writing

Statement writing

Social Media for artists

Creating a digital archive

Pricing work

Weekly staff lectures and seminars about their personal research & practice

Group critiques and presentations.

Individual tutorials that support regular reflective evaluation of personal ambition and progress

Study trips.

A range of tasks, learning materials and research guides will be published on Minerva to support the module.

Assessment Item 1:

• Assessment Type: CW

• Description: A project folder to include the following: lecture & seminar notes & materials, exhibition journal, independent learning contract proposals for semester 2 studio projects, a personal artistic statement.

• % Weighting: 50%

Assessment Item 2:

• Assessment Type: CW

• Description: An on online digital archive of studio practice, containing images of project work made during semester 1.

• % Weighting: 50%