Module: CME4101-20 Media Enterprise

Level: 4

Credit Value: 20

Module Tutor: Claire Levy

Module Tutor Contact Details: c.levy@bathspa.ac.uk

1. Brief description and aims of module:

Feeding the programme’s wider dual emphasis on commercial entrepreneurship and creative practice, this module aims to equip students with a baseline understanding of media, social and commercial enterprise and give some experience of working for a client. It will establish skills in entrepreneurship, practical film skills and project management and engage in conceptual understandings and forge innovative and creative opportunities in the contemporary media industries.

The module aims to expose students to creative approaches to management and a managed approach to creativity, which can be transferred and developed to different scenarios across Levels 5 and 6. Students will explore models and tools of creative enterprise that can be applied to their group client-led production briefs and individual portfolio submissions.

The module encourages students to think strategically, commercially, and creatively about the challenges of different media and creative enterprises and the broader issues facing them, be they in film, media and publishing, using this knowledge to develop awareness for where the opportunities for innovative creative media enterprise currently exist.

2. Outline syllabus:

The module is about shaping thinking as a creative media entrepreneur, with teaching focusing on the pragmatic frameworks of enterprise, looking across contexts of media, commercial, cultural and social or arts organisations. This thinking is designed to help and inform students as they work to a live client brief.

This programme is about ideas and the frameworks of cultural and social enterprise. Ideas emerge through a rigorous balance of theory and practice which demands critical thinking, analytical reading and the ability to research a wide range of case studies. You will collaborate to identify development problems in existing media enterprises, formulate solutions, devise and design projects and create and deliver professional standard digital artefacts and written reflection.

We will draw on case study material, learn from the experience of professionals, and identify and develop your individual areas of expertise through practical experience.

In doing so, this module increases the employability of CME students while directly preparing them for L5 and L6 study, where students will explore promotional media and work on a wider range of client briefs at Artswork Media.

In this module, students are supported to:

• investigate the media, creative and social context in which they will be working;

• find their own planning methods and solutions to these enterprise challenges;

• use a range of appropriate planning methods from the field of media enterprise to plan and manage their projects;

• execute their projects according to a client-led brief;

• capture their work into assessable artefacts.

3. Teaching and learning activities:

The module will be delivered via lectures, seminars, workshops, tutorials, guest lectures and group presentations, with each session outlining the relevant approaches to research, strategy, project management, creativity and design.

Guest lecturers from experts within the field of social, media and commercial enterprise within the creative industries will provide insights on enterprise and innovation. The project client will also provide students with feedback on their projects.

The module will draw on expertise from Technical Team, the Library, the Writing and Learning Centre, Careers and the Minerva site for Media Enterprise will act as a research centre and will contain both weekly support materials (lecture and workshop slides, readings) and broader case study materials.

Assessment Item 1:

• Assessment Type: CW

• Description: Digital Artefacts and Production Portfolio (2500 Word equivalent)

• % Weighting: 50%

Assessment Item 2:

• Assessment Type: CW

• Description:

• Written Evaluation (first draft and final draft) (2000 words)

• % Weighting: 50%