Bainbridge Consulting

Bainbridge Consulting offers customised market research and social research. Our market research helps you understand your customers, your competitors, and your marketing environment, whilst our social research provides meaningful insights and reliable indicators about social environments and outcomes. We apply the latest theories and intelligent, rigorous design to provide accurate and timely research that allows you to make clear and unambiguous decisions.

Market Research

Prior to any commercial endeavours, whether starting, running, diversifying, restructuring, or selling your business, we can help you by providing information and insights that can help you make better decisions. You can use our research to develop or improve your business plan; uncover the needs and wants of customers; identify emerging trends; find new ways to innovate, expand, and stay ahead of the competition; focus on the most profitable segments; identify strengths and weaknesses; improve your communication; develop a new strategy; strengthen your position; increase your turnover; minimise investment risk; and benchmark your success.

There are two types of research: primary and secondary. Primary research provides insights derived from sources such as telephone, mail or email surveys, informal face-to-face or written customer feedback, interviews, questionnaires, and focus groups. Primary research is used to answer specific questions or solve difficult problems. Secondary research provides insights derived from sources such as the internet, customer data, company reports, government statistics, and trade publications. Secondary research is used to gain an overview of groups of people, companies, products, services, or a market, an industry, or an economic environment.

We offer market research which is quantitative, qualitative, or hybrid (also known as mixed method). Quantitative research is all about numbers. Common sources of quantitative data include online, phone, or in-person surveys, observations, and secondary research. Qualitative research is about words, language, and sometimes images. Common sources of qualitative data include structured, semi-structured or unstructured interviews, questionnaires, focus groups, observations, and secondary research. The goal of a hybrid approach to market research is to obtain the most actionable insights based on the deepest and richest data available.

To learn more about our market research services, please click HERE.

Social Research

Our social research services to government and not-for-profits aim to provide objective, reliable, relevant, and timely insights which support the successful development, implementation, review and evaluation of policy and delivery. We ensure policy debate is informed by the best evidence and thinking by providing in-depth data and objective analysis on what people and organisations think, how they behave, and why they may not be responding to initiatives as planned. We also ensure government and front-line decision makers have an understanding of the people and organisations affected by that decision and the wider social consequences.

Our education research informs decision making and promotes understanding of major issues. We offer program and policy development, evaluation research, tracking studies, tender writing services, and grants funding submissions. Our tender writing and grants writing services involve designing customised, innovative solutions which include project plan development and SWOT analysis. We can undertake high level research and utilise government and private sector procurement plans to expand business potential for clients. Our researchers will liaise with key stakeholders and government representatives to ensure compliance and capability.

Our health research provides analysis and critique of organisational and government policies that will shape your advocacy position and inform your interactions with government and other stakeholders. By working with you to define, differentiate, and communicate your service offerings, we help you to align with the missions and mandates of government and philanthropic organisations. By preparing and managing funding submissions and the evaluation of projects and services associated with the requirements of funding bodies, we help you can gain easy access to funding opportunities and reduce your financial and administrative burden.

To learn more about our social research services, please click HERE.

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