Ms.Saranya.S

Teaching Assistant

Department of Commerce

School of Commerce & Management

Phone: 9940946245

Mail id: saranya_comm@avinuty.ac.in

Qualification

M.Com(CA), M.Phil

Experience

3 years 6 months

Specialization

Finance

Research Profile

Official Website : avinuty.ac.in/maincampus/

ORCID : 0000-0002-5297-6211

Publications

Journal Publications

1) “Risk based approach to Investment Awareness: An Empirical Study with Individual Investors”, Asia Pacific Journal of Research 2018, Vol. I (87), 348-354, ISSN: 2320-5504

2) "Investor Preferences over Risk-Mapped Investment Avenues", International Journal of Research and Analytical reviews 2018, Vol. 5(2), 1618-1623, ISSN: 2349-5138

3) "Impact of Digital Marketing on Customer Buying Behaviour in Coimbatore District", International Journal of Multidisciplinary Educational Research(IJMER) 2020, Vol. 9, Issue:4(2), 145-152, ISSN: 2277-7881