K T Geetha
Professor
Department of Economics
School of Arts and Social Sciences
Contact :9486805002
K T Geetha
Professor
Department of Economics
School of Arts and Social Sciences
Contact :9486805002
Qualification
M.A., M.Phil., Ph.D
Experience
41years
Specialization
Development Economics
AWARDED(Give numbers)
M.Phil -12 Ph.D - 9 PDF -1
ONGOING
Ph.D - 1
P.Ambiga Devi & K.T.Geetha, Labour-Force Participation and Time Management-A Case Study of Women in Slums in Coimbatore, Ministry of Statistics and Programme Implementation, C.S.O. New Delhi, July, 2003-December, 2004.
P.Ambiga Devi & K.T.Geetha, Self-Employed Women in Coimbatore District –An Analysis with Reference to their occupational pattern, Motivational factors, constraints and contribution to their families in terms of SNA and Extended SNA, activities, University Grants Commission, New Delhi, April 2004 – April 2006.
P.Ambiga Devi & K.T.Geetha, Gender Dimensions in Poverty Induced Migration in Coimbatore and Other Cities, Ministry Of Statistics and Programme Implementation, C.S.O. New Delhi, November, 2007-November, 2009.
P.Ambiga Devi & K.T.Geetha, Migrants in Informal Sector and Return Flow of Remittances-Implications to Theory and Policy., University Grants Commission, New Delhi, April, 2008-March, 2011.
K.T.Geetha and V.Malarvizhi, Economic Cost of Domestic Violence among women in selected Rural and Urban Slums in Coimbatore district, Indian Council of Social Science Research, New Delhi, 2 years (2015-2017).
Official website - www.avinuty.ac.in/
Website -
ORCID - 0000-0003-0021-7093
Researcher ID -
Scopus - 22953763100
Google Scholar - ddwsoC0AAAAJ
LinkedIn -
Books (Give numbers)
1.
Book Chapters (Give numbers)
Geetha. K.T, Transportation Problem in Ramathiligam.G and Ambiga Devi. P(Ed): Research Techniques in Economics,2000., Avinashilingam University, Coimbatore,
Geetha. K.T, Economic Development and Poverty: Some Policy Level Challenges, in G. C. Pande, P. C. Pandey and P. S. Bisht(ed): Current Economic Issues and Policies, 2000., K.K. Agencies, New Delhi, 10 8186565787
Geetha. K.T, Market and The State: Challenges to Development R.K.Singh(ed) Market Economy and the State: Concepts, Experiences and the Emerging Lessons, 2001., Deep and Deep Publications, New Delhi.,
Geetha. K.T, Trends in Foreign Direct Investment in Gandhi, Jegadish. and Ganesan.P. (ed) Services Sector in the Indian Economy,2002., Deep& Deep publication Pvt. Ltd, New Delhi,
Geetha and Ambiga Devi,P, Economic Reforms and Social Sector Development in Jugale.V.B.(ed):World Trade Organisation and Indian Economic Reforms,Vol.II,2005, Serial Publications, New Delhi.,
Geetha,K.T, Labour- Force Participation and Decision-making Status of Slum Women in Coimbatore City, in Leelavathy, et,al (ed): Gender Equality and Inclusive Growth,2010., Excel Publishers, New Delhi, 93-80697-84-4
Geetha K. T. & Gnanarubi, Green Marketing in Business Sustainability, in Karuppaswamy (ed) Global Marketing Strategies and Practices,2010., Agasthiar Publication, Tiruchy,, 978-93-89530-17-8
Geetha,K.T. & D.Vidhya, Gender Dimensions in Rural Poverty, in Khan N U & Sigamani (ed), Anatomy of Public Policy Reforms and Development, 2011., Macmillan India Ltd, New Delhi., 0230-33274-9.
Geetha ,K.T. and Malarvizhvi,V, Empirical Assessment of a Modified Technology Acceptance Model in Emerging Economy: An Assessment from the Perspective of Indian Consumers” in International proceedings of Economics development and research in E-business, Management and Economics,, , 978-981-07-1016-3
Geetha.K.T., Environmental Issues in Consumerism: A Case for Green Marketing, in Suramaya Joshi & Sarjoo Patel(ed) Consumer in the Market: Issues, Problems & Solutions, 2012, Sublime Publications, Jaipur., 978-81-8192-213-7.
Geetha.K.T, Women’s Empowerment through Self Help Group in Coimbatore City, in Pulla Rao, D. (ed) Self Help Group and Women Empowerment, 2012., Mangalam Publications, Delhi, 978-93-81142-44-8
Geetha,K.T. & Malarvizhi,V, Socio-economic Status of Women Domestic Workers in Coimbatore-Factor Analysis, 2012, The Associated Publishers, New Delhi, 978-81-8429-085-1.
Geetha ,K.T. and Malarvizhvi,V (2014), Identification of Barriers to E-Banking Adoption through Fuzzy Matrix Model, in Subhash Sharma, et.al(ed) India at the Cross Roads, The way Ahead, 2014., LexisNexis, New Delhi,, 978-93-5143-105-3
Geetha,K.T. & Malarvizhi,V, A Study on Literacy level of Differently Abled Persons in India in Shifting Grounds Gender, Community, Culture and Development., Prdag Print, Coimbatore, 2017., 978-93-85267-40-6
Rahamath Nisha A & K.T.Geetha, Perception of Customers about Solar Energy Usage in Coimbatore City in Shifting Grounds Gender, Community, Culture and Development, Prdag Print, Coimbatore,2017, 978-93-85267-40-6
Sneha Gopeekrishna and K.T.Geetha, Growth Prospects and Challenges of Women Entrepreneurship in Kerala in S.K.Singh & H.K.Singh (ed) Frontiers of Inclusive Growth, Swaranjali publications, Ghaziabad, UP, 2018, 978-93-87662-27-8
Sneha Gopeekrishna and K.T.Geetha, Status of Financial Literacy on Economic Empowerment of Working Women of Kerala in S.K.Singh. Peeyush Kr. Pandey & Anand Kumar(ed) Economic Development of India, Swaranjali publications, Ghaziabad, UP, 2018, 978-93-87662-17-9
Kalpana.R and Dr.K.T.Geetha, A Study on Issues and Challenges with regard to Women Empowerment in India, Women Empowerment Issues, Prospects & Challenges, Vimala Research Division of Humanities & Social Sciences, 2020., 978-93-90110-21-6
Journal Publications (Give numbers)
Geetha, K.T., Women in Informal Sector, International Journal of Business Economics and Management Research, Vol.1, Issue.2, December, 2010, p 23-37., 2229-4849
Geetha, K.T., Private Cost of Higher Education: A Socio-economic Analysis, International Journal of Business Economics and Management Research, Vol.2, Issue.4, April, 2011, p: 114-125., 2229-4849
Geetha, K.T, Consumption Pattern among Selected Rural and Urban Households in Coimbatore City, Zenith International Journal of Multidisciplinary research, Vol.1, Issue.2. June, 2011, p: 46-61., 2231-5789
Geetha ,K.T. and Malarvizhvi,V, Economics of Public Private Partnerships and Investment in Infrastructure, Asian Journal of Research in Social Science, Vol.1, Issue.4, December, 2011, p: 23-30., 2249-7315
Geetha,K.T. and Preethi,S,, Role of Transport Sector in Indian Economic Development: Challenges in Financing World Class Transportation Projects and Opportunities Created by FDI, Asian Journal of Research in Social Science, Vol.1, Issue.4, December, 2011, p: 104-117., 2249-7315
Geetha,K.T. and Jayachithra, T.A, Financing Infrastructural Development: Issues and Challenges in India, Asian Journal of Research in Business Economics and Management, Vol.1, Issue.3,2011 , p:35-44, 2249-7307
Geetha ,K.T. and Malarvizhvi,V, Acceptance of E-banking among Customers( An Empirical Investigation in India) Journal of Management and Science, vol.2, isssue1, March, 2012, p; 1-9., 2249-1260
Geetha ,K.T. and V.L.Lavanya, Economic Analysis of Dairy Farming in Vellalore Village in Coimbatore District, Journal of Social and Economic Development, Vol.IX, No.1, 2013,pp.25 -37, 0973-886X
Shanthi.M and Geetha,K.T., Assessment of Benefits and Problems of MGNREGA in Karamadai block in Coimbatore District, Assessment of Benefits and Problems of MGNREGA in Karamadai block in Coimbatore District 1(2), February, 2013, p: 45-55., 2319-961X
Geetha.K.T and Malarvizhi.V, Customer’s Satisfaction on ING Vysya Life Insurance Company Pvt.Ltd Policies in Coimbatore City- An Empirical Analysis, Shanlax International Journal of Economics, 1(2), February, 2013, p: 29-38., 2319-961X
Christy Chanchu and K.T.Geetha, Gender Discrimination at Work Place among ITES Employees, International Journal o Research in Commerce, Economics and Management, Vol.3, No.9, Sept, 2013, pp.19-24., 2231-4245
Malarvizhi V. and Geetha.K.T, Motivational Factors and Problems of Women Entrepreneurs in Urban Informal Sector in Coimbatore City, Asian Journal of Research in Business Economics and Management, Vol.3, Issue.7, 2013, p. 338-348, 2249-7307 0.376.
K.T.Geetha, A Study on Consumption Pattern of the Milk Among the dairy Farmers in The Selected Areas of Coimbatore District, International Journal of Social Science And Interdisciplinary research, Vol.2, No.10, October, 2013, p.45-56, 2277-3630.
Jayachithra, T.A and K.T.Geetha, Productive Efficiency of Indian Commercial Banks: A Trend Analysis, AARJSH Asian Academic Research Journal of Social Science and Humanities, 1(17), Nov., 2013, pp.318-341, 2278-859X
Jayachithra, T.A and K.T.Geetha, A Comparative Study of Profitability in Indian Banking Industry, Zenith International Journal of Business Economics and Management Research, Vol.4, Issue.1, Januaury, 2014, p.232-246., 2249-8826.
Christy Chanchu and K.T.Geetha, Gender Discrimination among ITES Employees with Reference to Coimbatore, Zenith International Journal of Business Economics and Management Research, Vol.4, Issue.3, March, 2014, p. 188-197., 2249-8826
Malarvizhi V. and Geetha.K.T, Subsriber’s Motivating Factors to Use DTH Services in Coimbatore City, Excel International Journal of Multidisciplinary Management Studies, Vol.4, No.6, June, 2014, p.154-162., 2249-8834
S.Preethi and K.T.Geetha, Trends in FDI Flows and the Decisive Impediments In Attracting FDI in India, International Journal of Social Science and Interdisciplinary Research, Vol.3, No.6, June, 2014, p. 56-73., 2277-3630
Geetha.K.T and Malarvizhi.V, Problems Faced By Domestic Women Workers in Informal Sector In Coimbatore City, ZENITH International Journal of Business Economics & Management Research, Vol.4 (8), August, 2014, p. 182-196., 2249-8826
Malarvizhi V. and Geetha.K.T, Customer’s Satisfaction on DTH and Cable TV Services: A Comparative Study in Coimbatore City, Indian Journal of Applied Research, Vol.4,Issue 6, June,2014 , pp. 39-41, 2249-555X
Malarvizhi V. and Geetha.K.T, Factors Adopted to Penetrate Poultry Farming in Nammakkal District, International Journal of Research in Economics and Social Sciences, Vol. 5, Issue 8, August, 2015, pp.98 -105., 2249 -7382.
Geetha.K.T and Malarvizhi.V, Issues and Opinion on ATM Usage using Structural Equation Modelling, International journal of Commerce,Business and Management ,Vol.4. No.5, October, 2015,618-627, 2319-2828
Malarvizhi.Vand K.T.Geetha, Economic Cost and profit Assessment of Poultry Farming in Namakkal District, Journal of Management and Science, Vol.5,No.2,June,2015, pp:42-55, 2249-1260.
Geetha.K.T. and V.Malarvizhi , Issues and Opinions on ATM Usage using Stuctural Equation Modelling, International Journal of Commerce, Business and Management, Vol.4, No.5, October,2015, pp.618-627, 2319-2828
Geetha.K.T and Malarvizhi.V, Consumption pattern among the selected Urban Slum Households in Coimbatore City, International Journal of Research in Economics and Social Sciences, Vol.6, Issue 1, January, 2016 pp 220-236., 2249-7382
Geetha.K.T and Malarvizhi.V, Living Standards and Access to Public Distribution System among less fortunate Urban Households: Evidence from Tamil Nadu,, International Education and Research Journal, vol.2, issue 2, February 2016.pp.42-44., 2454-9916
Malarvizhi V. and Geetha.K.T , , Socio-Economic Issues of Beggary: A Study of Beggars in Coimbatore City, IRA-International Journal of Management and Social Sciences, Vol.03, Issue 02, May 2016, pp.243-258., 2455-2267.
Malarvizhi, V and K.T.Geetha, Problems faced by Street Children in Selected Urban areas of Coimbatore, International Journal in Management and Social Sciences, Vol.4, Issue 10, October, 2016, 2321-1784
Christy Chanchu.T and K.T.Geetha, Gender Equality at Workplace, EPRA International Journal of Economic and Business Review, Vol.4, Issue 11,November,2016, ISSN: 2349-0187
Jayachitra,T.A & K.T.Geetha, Analysis of Productivity of Indian Commercial Banking Industry, Intercontinental Journal of Finance Research Review, Vol. 5, Issue 5, February, 2017,pp.102- 115, 2347-1654
R. Kalpana & K.T.Geetha, Perception of Youth on Mobile Phone Usage in Coimbatore City, Intercontinental Journal of Finance Research Review, Vol. 5, Issue 5, February, 2017,pp.57- 66, 2347-1670
Malarvizhi, V and K.T.Geetha, Customer Intention to use Online Shopping in Coimbatore City, Intercontinental Journal of Human Resource Research Review, Vol. 5, Issue 5, February, 2017,pp.57- 66, 2347-1662
Malarvizhi, V and K.T.Geetha, An Empirical Investigation on Users and Non-Users Perception about E-banking Services in Coimbatore City, International Journal of Economic Perspectives, Vol.11, Issue.2, June 2017, pp:160 -170., 1307-1637
Jayachitra,T.A & K.T.Geetha, Market Concentration and Efficiency of Indian Commercial Banks, American Journal of Theoretical and Applied Business, 3(1), May, 2017,pp1-10., 2469-7842
Malarvizhi, V and K.T.Geetha, Factors Influencing Customers Attitude towards Online Shopping using Technology Acceptance Model, Intercontinental Journal of Marketing Research Review, Vol. 5, Issue 7, July, 2017,pp.1- 15, 2347-1670
Rahmath Nisha,A & K.T.Geetha, Exploring Customers’ Attitude towards Adoption of Solar Devices in Coimbatore City, Intercontinental Journal of Human Resources and Social Sciences, 4(10), October,2017, pp.183 -201, 2394-4218
Sneha Gopeekrishna & K.T Geetha, A Study on Financial Decision Making and Management Among SHG women in Kerala., Asian Journal of Multidimensional Research, 7(1), January,2018,pp.12 -20, 2278 -4853
Malarvizhi, V and K.T.Geetha, Explore Customer’s Preference for e-banking Services in Coimbatore city, Asian Journal of Multidimensional Research, 7(1), January,2018,pp.12 -20, 2278 -4853
36, Shanthi,M & K.T.Geetha, Assessment of MGNREGA in Enhancing Employment and Income of Tribals in Karamadai Block in Coimbatore District, TRANS Asian Journal of Marketing Management Research, 7(1), January, 2018, pp.85 – 94., 2279-0667
Sneha Gopeekrishna & K.T.Geetha, A Study on Financial Literacy on College going Girl students of Kerala, Emperor International Journal of Finance and Management Research, 4(1), January 2018,pp.94 -98, 2395-5929
Sneha Gopeekrishna & K.T.Geetha, Impact of Financial Inclusion on Economic Empowerment of Rural Women of Kerala and Tamil Nadu, Emperor International Journal of Finance and Management Research, 4(4), March, 2018, pp111 – 119., 2395-5929
Sneha Gopeekrishna & K.T.Geetha, Financial Wellbeing of Working Women of Kerala with special reference to College Teachers, Mirror, A Peer Reviewed International Journal, 8(2), March 2018, pp.125 -130., 2249 -8117
Sneha Gopeekrishna & K.T.Geetha, Impact of Financial Knowledge on Consumption Behaviour among Working Women of Kerala, Mirror, A Peer Reviewed International Journal, 8(3), April 2018, pp.1 -6., 2249 -8117
Sneha Gopeekrishna & K.T.Geetha, Financial Behaviour and Constraints of Women Entrepreneurs- with special reference to Cochin, Managing the Future, 6(1), April 2018,pp.113 -119, 0975-0045
Sneha Gopeekrishna & K.T.Geetha, The Impact of Self Help Group on Economic Empowerment of Rural Women – A Comparison of Tamil Nadu and Kerala., American International Journal of Research in Humanities, Arts and Social Sciences,22(1)May, 2018, pp.177 -183., 2328 -3734
R. Kalpana and Dr.K.T.Geetha, “Empirical Study on Domestic Violence and Women Empowerment in Urban Slums in Coimbatore”, International Journal of Management and Social Sciences, Vol No: 8, Iss No: 2,January ,2019, Pp No: 1 - 4., 2349 – 0191
R. Kalpana and Dr.K.T.Geetha, Incidence of Domestic Violence among Selected Women in Urban Slum Households in Coimbatore City, International Journal of Research in Humanities, Arts and Literature, Vol No: 07, Iss No: 3, February 2019, Pp No: 581-586, ISSN No: 2321-8878.
Dr.T.A.Jayachitra & Dr.K.T.Geetha, Profitability Evaluation of Selected Public Sector Banks Using TOPSIS, Journal of Xi’an University of Architecture & Technology, Vol No: 9, Iss No: 7, November, 2019, Pp No: 1177-1187., ISSN No: 1006-7930
Dr.Malarvizhi.V & Dr.K.T.Geetha, Domestic Violence and Health Correlates among Women in Coimbatore, ZENTH International Journal of Business Economics and Management Research, 9 (11), November, 2019, Pp: 1-13, 2249-8826
Dr.T.A.Jayachitra & Dr.K.T.Geetha, Impact of Risk Management and Bank Size on Profitability of Commercial Banks in India., Studies in Indian Place Names, Vol No: 40, Iss No: 68, March, 2020, Pp No:815-827, ISSN NO: 2394-3114.
R. Kalpana and Dr.K.T.Geetha, A Study on Issues and Challenges of Women Empowerment in India, GIS Business, April, 2020, Vol-15, Issue – 5, Pp No: 287-301, ISSN: 1430-3663
R. Kalpana and Dr.K.T.Geetha, A study on Shadow Pandemic in Tamil Nadu during Covid-19, International Journal of Disaster Recovery and Business Continuity, July, 2020, Vol. 11, No.1, Pp. 3226-3236,
Geetha.K.T. and Chandrasekhar.K, Facing up to Global competition, Southern Economists, Vol.38August 1, 1994, p5-8., 0038-4046
Geetha.K.T. and Chandrasekhar.K, Privatization and the public Interest, Southern Economists, Vol.33, No.13, Nov.1, 1994, p. 5-8., 0038-4046
Geetha.K.T. and Chandrasekhar.K, Bank Capital Requirements and Lending Decision, Facts for You, Vol. 16, No. 7, Jan, 1994, p.50-53.,
Geetha.K.T. and Chandrasekhar.K, Difference in Income Inequality among Nations, New Findings, Southern Economists, Vol.33, No. 17, Jan 1, 1995, p. 13-16., 0038-4046
Geetha.K.T. and Chandrasekhar.K, Eight Plan and Rural Development Programmes, Facts for you, March, 1995,p. 20-24.,
Geetha.K.T. and Chandrasekhar.K, Pricing strategy to meet Global Competition, Southern Economists, Vol.34, No. 4. June 15, 1995,p. 11-14., 0038-4046
Geetha.K.T. and Chandrasekhar.K, Population Programmes and Poverty Elimination, Southern Economists, Vol. 34. No. 1, May 1, 1995, p.3-5., 0038-4046
Geetha.K.T. and Chandrasekhar.K, Price Stability: The objective of monetary policy, Southern Economists, Vol.35, No.8, Aug. 15, 1996, p. 13-15., 0038-4046
Geetha.K.T. and Chandrasekhar.K, National Savings and Economic Growth, Southern Economists, Vol.35, No.14, Nov. 5, 1996, p. 13-15., 0038-4046
Geetha.K.T. and Chandrasekhar.K, Economic Reforms: An Objective assessment of performance and prospects, Southern Economists, Vol. 35, No. 21, March, 1997, p.5-7., 0038-4046
Geetha.K.T. and Chandrasekhar.K, Liberalization of the Economy and market Orientation, Southern Economists, Vol. 36, No. 22, March 15, 1998, p. 5-6, 0038-4046
Geetha.K.T. and Chandrasekhar.K, MNCs and Consumerism in India, Facts for you May, 1998, p. 23-25.,
Geetha.K.T. and Chandrasekhar.K, Financial Sector: Some Thoughts, Facts for you June, 1998, p. 14-16.,
Geetha.K.T. and Chandrasekhar.K, Corruption and Competition, Southern Economist July 1, 1999, p. 5-7.,
Geetha.K.T. and Chandrasekhar.K, The March to Millennium, Facts for you, Nov, 1999, p.7-13,
Geetha.K.T. and Chandrasekhar.K, The Role of Democratic Institutions in the Asian crisis, Southern Economists, Jan 15,2000, P. 31-32, 0038-4046
Geetha.K.T. and Chandrasekhar.K, Monetary Policy and European Union, Facts for You, Feb, 2000, p. 43-45.,
Geetha.K.T. and Chandrasekhar.K, Monetary Policy, Facts for you, June, 2000, p. 46-48,
Geetha.K.T. and Chandrasekhar.K, Savings Rate: India’s Experience, Southern Economists Sep.1, 2000, P. 9-10., 0038-4046
Geetha.K.T. and Chandrasekhar.K, WTO and Multilateral Trade Negotiations, Facts for You, February, 2001, p 23-26. ,
Ambiga Devi and K.T.Geetha, Child Labour-A Case Study, Social Welfare, vol.52,No.8.November, 2005, p14-19, 0037-8038
Ambiga Devi and K.T.Geetha, Women Vendors in Coimbatore District (Tamilnadu), Journal of Rural Development, vol.26, No.3, July-September, 2007, p.403-418., 0970-3357
M.Manonmani and K.T.Geetha, Efficiency in Agro-based Consumer Goods Industries of Tamilnadu, The Indian Journal of Industrial Relations, Vlo.44, No.2, October, 2008., 0010-5286.
Geetha.K.T. and Usha.B, Women’s Employment and Social security, Women’s Link, Vol. 15, No. 1,Jan-March, 2009, pp.9-12.,
Ambiga Devi K.T.Geetha and K.R.Gomathi, Rural Out-Migration: Two Group Discriminant Analysis, Social Change, vol.39, No.1,March, 2009, p.85-101., 0049-0857
M.Manonmani and K.T.Geetha, Sources of Productivity Change in Agro-based consumer Goods industries,, The Asian Economic Review, Vol.51, No.1, April, 2009, p.43-64., 0004-4555
Ambiga Devi K.T.Geetha and K.R.Gomathi, Remittance Flows: Implications to Theory, The Asian Economic Review, Vol.51, No.1, April, 2009, p.167-175., 0004-4555
B.Usha and K.T.Geetha, Work-Family Challenges: A Case Study of Women Employed in Irregular Hours of Work, Pererana, vol.2, Issue 1, March, 2010, p.1-12., 0974-908X
B.Usha and K.T.Geetha, Work-Family Challenges: A Case Study of odd Hour Women Employees, Gitam Journal of Management, vol.8, No.2, April-June, 2010,p.42-62., 0972-740X
Geetha & Devi Bhuvaneswari, Financial Derivatives and Market Volatility, Southern Economist, Vol.48, No.23, April, 2010, p.28-30, 0038-4046.
M.Manonmani and K.T.Geetha, Production Function Estimates of Agro-based Consumer Goods Industries of Tamil Nadu, Man and Development, Vol. XXXII, No.4, December, 2010, p.75-90., 0258-0438
B.Usha and K.T.Geetha, Stress and Cop-Up Strategies : A Case Study Of Odd Hour Women Employees, SocialChange,Vol.40,Issue.4,2010,p:545-562, 0049-0857
M.Manonmani and K.T.Geetha, Wage-productivity Relationship in the Manufacture of Leather and Leather Products in Tamilnadu, Journal of Economic Policy and Research, Vol.7, No.2, July-Sept, 2012, p.34-42., 0975-8577
Malarvizhi V. and Geetha.K.T, Structural Model Linking Usage and adoption of e-banking Technology, Madras University Journal of Business and Finance, Vol.1, No.1, January, 2013, p. 1-24, 2320-5857
Geetha.K.T and Lavanya, V.L, Economic Analysis of Dairy Farming in Vellalore Village in Coimbatore District, Journal of Economic and Social Development, Vol.IX, N0.1, 2013, p.25-37., 0973-886X
Malarvizhi V. and Geetha.K.T, Customer’s Intentions to Adopt credit Cards in Coimbatore City- A Factor Analysis, Cauvery Research Journal, Vol.6, Issue 1&2, June, 2013, p.65-75., 0975-1300
Malarvizhi V. and Geetha.K.T, Incidence of Poverty among Rural Households in Tirupur district, IASSI Quarterly Contributions to Indian Social Science, vol.32, No.2, April-June, 2013, p.49-64., 0970-9061
M.Manonmani and K.T.Geetha, Productivity linked wage in the manufacture of paper and paper products in Tamil Nadu,, The Indian Journal of Economics,Vol. XIVC,No.372, July,2013, Pp.73-88, 0019-5170
M. Shanthi & K.T.Geetha, Asssessment of MGNREGA in Enhancing Quality of Life of Tribals in Karamadai Block in Coimbatore District, Journal of Rural Development, Vol.33, No.4, October-December, pp 399-416., 0970-3357.
Geetha & Santhamani.M, Fertilizer use pattern in Sulur Block in Coimbatore District, Research Highlights, Vol.2, and No.3. July, 1992, p. 216-22, 2277- 3630
Geetha and Jayanthi, Performance of selected Handloom centre in Coimbatore District, Research Highlights, Vol.4, No.4, Oct., 1994,p. 204-209, 2277- 3630
Jayachitra,T.A and Geetha,K.T,, Operational Efficiency of Indian Commercial Banks- A Trend Analysis, Research Highlights,JADU,26(199), August, 2016, 2231-2374
Conference Publications (Give numbers)
K.T.Geetha, Bank credit and Agricultural Development, 1993., Peninsular Economist, Conference Volume of the XIV Annual conference of Association of Economists of Tamil Nadu and Pondicherry.
K.T.Geetha, The role of Multinational Corporation in the context of Liberalized Indian Economic Scenario,1994, Peninsular Economists, Conference Volume of the XV Annual Conference of Association of Economists of Tamil Nadu and Pondicherry.
Geetha and Ambiga Devi, Extend And Determinants of under-utilization of land in Tamil Nadu, 1994., Peninsular Economists Conference Volume of the XV Annual Conference of Association of Economists of Tamil Nadu and Pondicherry
Geetha, Challenges to Development- Market Approach Versus State Intervention, 1995., 78th Annual conference Volume of the Indian Economic Association, Dec. 28-30.
Geetha, Prospects of Rupee convertibility, XVI Annual Conference Vol. Of Association of Economists of Tamil Nadu and Pondicherry, 1996.
Geetha, Relevance of Game Theory, 79th Annual conference Volume of the Indian Economic Association, Dec. 28-30. 1996.
Geetha, Theories of social Welfare, XVII Annual Conference Volume of the Association of the Economists of Tamil Nadu and Pondicherry, 1997.
Geetha, Financing of Infrastructural in Low-income economies like India, 80th Annual conference Volume of the Indian Economic Association, Dec. 28-30. 1996.
Geetha, Growth and Instability in Sugarcane Cultivation in Tiruchirapalli District, Annual Conference of Association of Economists of Tamil Nadu and Pond cherry, November.1998.
Geetha, Ambiga Devi and Gandhimathi , An Agenda for Social Science – Need and Scope, Proceedings of National Conference on ‘ Role of Social Science Research in National Development,2004.
Geetha, and Ambiga Devi P. (2005), Foreign Direct Investment and Technology Transfer, Dhanajayan, Anbumani,V.and Muniyandi (ed) Impact of Economic Reforms on Indian Industrial sector.
Geetha, Women and Development: Myth and Reality, Proceedings of the UGC sponsored National Seminar on “Women: Development, Justice and Empowerment”, 20th and 21st August,2009.
Geetha,K.T. & Kalpana .B, Social Security for Informal Sector- Issues and Challenges, Proceedings of the National Seminar on Welfare Paradigms and Social Sectors, 2010.
Geetha ,K.T. and Malarvizhvi,V, Empirical Assessment of a Modified Technology Acceptance Model in Emerging Economy: An Assessment from the Perspective of Indian Consumers”, International Proceedings of Economics development and research in E-business, Management and Economics, Vol.25, ISSN 2010-4626, ISBN 978-981-07-1016-3, 10-14, 2011.
Dr.Malarvizhi.V & Dr.K.T.Geetha, Attitude towards E-Banking and Manual Banking Service Among Non-users of Public and Banks in Coimbatore City, 5th International Conference on Economical Growth and Sustainable Development: Emerging Trends, ISBN: 978-93-83302-40-6, November 15th and 16th, 2019
Won the Excellent Paper Award for the paper “Empirical Assessment of a Modified Technology Acceptance Model in Emerging Economy: An Assessment from the Perspective of Indian Consumers” in 2011 2nd International Conference on E-business, Management and Economics(ICEME 2011) organized by International Economics Development and Research Center(IEDRC) on December28-03th,at Dubai.
Won the Best Paper Award for the paper “Structural Model Linking Usage and adoption of e-banking Technology”, published in the Madras University Journal of Business and Finance, ISSN. 2320-5857, Vol.1, No.1, January, 2013.
Amity Excellence Award for Best Faculty in the area of Development Economics instituted by Amity University and conferred in the 20th International Business Horizon INBUSH ERA World Summit 2020 ay Amity University, Noida Campus, Uttar Pradesh, India on 19 February, 2020.
Nominated as a member of the scrutiny committee scheduled on 05.02.2021 for scrutinizing the application submitted by the institutions for correction of land details.
2. Achievements (Chairperson / Resource Person / Invited Lectures)
1. Resource person in the coaching centre for the UPSC competitive examination during 1990-91 and 1991-92 organised at Avinashilingam Institute for Home Science and Higher Education for women, Coimbatore.
2. Lecture on the topic “Production Function” for the Refresher course in Economics on
3. “Econometrics” at the Academic Staff of Bharathiar University Coimbatore in January1995
4. Lecture on the topic “Non- Parametric tests” for the Refresher course on “Estimation
5. Procedures” organized by the Department of Economics, Avinashilingam Institute for
6. Home Science and Higher Education for Women, Coimbatore on 4th February 1999
7. Lecture on the topic “Transportation Problems” for the Refresher course organised by the Department of Economics, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore on 11th February 1999 and February 20th 2000.
8. Lecture on “Research Techniques in Economics” for the post-graduate students of Economics organized by the Department of Economics, Bharathiar University, Coimbatore.
9. Resource person in UGC-CAD-DRS sponsored National seminar on “Current Indian Industrial Scenario: Problems and Prospects” organized by the Department of Economics Bharathiar University Coimbatore 31st March and 1stApril, 2008.
10. Lecture on “Research Techniques in Behavioral Sciences” foe faculty and students of MBA organized by ICFAI, Pollachi, on 30th October, 2008.
11. Resource Person in UGC Sponsored two-day National Seminar on “Women: Development, Justice and Empowerment” organized by Sree Narayana College, Alathur on 20th and 21st August, 2009.
12. Resource person in UGC Sponsored Refresher Course in Economics organized by Academic Staff College, Bharathiar University, Coimbatore on 12th March 2010 on the topic “Hypothesis Testing”.
13. Resource person for one-day seminar on “ Hypothesis Testing” organized by Park’s College, Chinnakkarai, Tirupur, on !9th November,2010.
14. Resource person for one-day Workshop on SPSS Package organized by the Department of Management Studies, Hindustan College of Arts and Science, Coimbatore on 11th August,2011.
15. Keynote Speaker in 2011 2nd International Conference on E-business, Management and Economics(ICEME 2011) organized by International Economics Development and Research Center(IEDRC) on December28-03th,at Dubai.
16. Chair Person in Two Days UGC Sponsored National Conference on “Creativity, Innovation and Entrepreneurship” organized by Department of commerce, Avinashilingam Institute for home Science and Higher education for Women, held on 16th & 17th February 2012.
17. Resource person in Two-day Workshop on Research Methods and Applications of SPSS in Research organised by the Department of Commerce, Hindusthan College of Arts and Science, Coimbatore on 4th and 5th November, 2013.
18. Resource Person for Workshop on Qualitative Research organised by KPR School of Business,Arasur, Coimbatore on 21st December,2013.
19. Resource Person for Two days workshop on “Path Finder – Explore, Experiment, Elucidate Research”, held on December 5th & 7th February, 2014 at Avinashilingam institute for Home Science and Higher Education for Women, Coimbatore.
20. Resource person for Two Days UGC Sponsored Workshop on Application of Econometric Techniques in Empirical Research”, held on 26th & 27th February, 2014 at Bharathiar University, Coimbatore. 46
21. Discussant in the UGC Sponsored 5th International Conference on Development Policy organized by Avinashilingam Institute for home Science and Higher education for Women, India in Collaboration with The Institute of Finance Management, Dar Es Salaam, Tanzania on August 21-22, 2014.
22. Resource person for One Day Induction Programme for Faculty Members on “Curriculum Design and Teaching Learning Methods” organized by IQAC, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore on 12th February, 2018.
23. Resource person for Research Convention “ Scientific Strategies for Quality Research” on the topic “ Statistical Applications for Quality Research” organized by Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore on 28th February, 2018.
24. Chair person in the National Conference on “Thoughts of Ambedkar and its Relevance to Contemporary Society” in the technical session on “Ambedkar’s Contribution towards Social Justice” on 3rd March, 2018.
25. Resource Person for two day Workshop on “ Stat is Tricks” organized by the Departments of Food Science and Nutrition and Textiles and Clothing, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore and delivered a Lecture on “Probability and its Applications” on 25th October,2018.
26. Resource person in the UGC-Human Resource Centre, Bharathiar University, Coimbatore sponsored Refresher Course in Economics and Econometrics and delivered a lecture on ‘Econometric Modeling’ on 4/12/2018.
27. Chaired a session on Indian Economic Development- Challenges and Prospects in the UGC Sponsored National Conference on Transformative Technology in Commerce and Management Impact on Indian Economy Organized by Department of Commerce, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore on 29th and 30th January, 2019.
28. Convener of the UGC Sponsored two days National Conference Co-Sponsored by Dhina Malar on Emerging Trends in Portrayal and Representation of Gender in Media Organized by Department of Visual Communication, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore on on 4th and 5th March, 2019.
29. Resource Person for Two Week Capacity Building Programme for Faculty of Social Science and delivered a talk on Introduction to SPSS organized by Department of Commerce, Bharathiar University on 5th November, 2019.
30. Resource person for the Research Convention organized by Avinashilingam Institute for Home Science and higher Education for women, Coimbatore and delivered a talk on “Statistical Tools and its Interpretation” on 15/11/2019.
31. Resource Person for Hands on Training on SPSS Packages on 12th December2019 organised by Department of Commerce, Nirmala College for Women, Coimbatore.
32. Invited talk on “Curricular Planning / Implementation of Feedback System” in the UGC sponsored Five-day Workshop on “Nuances of Revised Assessment and Accreditation Framework of NAAC” organized by IQAC, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore, on 29th February, 2020 under Paramarsh Scheme (2019-20) of UGC.
33. Resource Person in the ICSSR Sponsored two days National Seminar on Socio-Economic Empowerment of Indian Women through Self-Employment Schemes and Self Help Group Initiatives: With reference to Island Women and delivered a lecture on Socio-Economic status of Women in India on 4th and 5th February, 2020.
34. Resource Person in the ICSSR Sponsored Seven days Online Research Methodology Course for Ph.D. Research Scholars in Social Sciences and delivered a lecture on Non-Parametric Test on 19/02/2021.
Member in Board of Management
Member in Planning and Monitoring Body
Member in Research Advisory Committee
Member in Examination Committee
Member in Soft Skill Committee
Member in Students Union Election Committee
Member of Finance Committee
Chairperson in Library Committee
Life member in Indian Economic Association
Life member in Association of Economists of Tamil Nadu and Pondicherry.
Life Member in Indian Academy of Social Sciences
Life Member in International Economics Development and Research Centre
Life Member India Association Of Social Sciences And Health
Life member in The Institute of Theology and Ecology