Name : Dr.P.Sasirekha
Designation : Assistant Professor (SS)
Department : Commerce
School : Commerce and Management
Contact : 9787705303
Mail ID : sasirekha_comm@avinuty.ac.in psasirekhaphd@gmail.com
Embedded Files
Qualification
M.Com., M.Phil.,Ph.D. SET., NET., PGDCA
Experience
14 Years, 8 months
Specialization
Finance
Research Guidance
Research Guidance
ONGOING - Four
K.R.Malarchitra 19PHCOP007-Performance of Non-Banking Finance Companies
S.S.Mageswari 20PHCOF002 - Impact of Derivatives Market on the Economic Growth
Rajeela Chirackal 20PHCOP009- Quality Work-Life Balance of Works in Medical Field
Mrs.K.Jayanthi-21PHCOP002 - Digital Banking
Research Profile
Research Profile
Official website - www.avinuty.ac.in/
ORCID - https://orcid.org/0000-0002-2425-0966
Research Gate - https://www.researchgate.net/profile/P-Sasirekha-2
Google Scholar - 9wsI14AAAAAJ&hl
LinkedIn - https://www.linkedin.com/in/dr-sasirekha-p-32a117211
Funded Projects
Funded Projects
Ongoing : Co-Project Director - Major Research Project Funded by Indian Council of Social Science Research, New Delhi for a period of 2 Years
"BANKING 4.0: ACCELERATING THE CUSTOMER'S TO ADOPT INNOVATIVE BANKING TECHNOLOGY"- Sponsored by Centre for Machine Learning-DST-CURIE-AI Facility of Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore.
Awards and Achievements
Awards and Achievements
Best Young Researcher Award , Vivekanandha College of Arts and Sciences for Women, Tiruchengode - 04.02.2019
Best NSS Programme Officer, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore - 26.09.2019
Academic and other responsibilities
Academic and other responsibilities
Coordinator for Value Added Course: Accounting with Tally
Seminars / Conferences / Workshops organized
Organising secretary for the National Virtual Conference on “Rejuvenation of Indian Economy in Pandemic Scenario” held on 24.02.2021 and 25.02.2021
Co-ordinator for the Ten Days Online workshop on “Implementation of Tally ERP 9 with GST”, held from 6 th July 2020 to 15th July 2020.
Co-ordinator for the National Webinar on “Measures to Combat the Impact of COVID -19 on Indian Economy”, held on 15th June,2020
Co-ordinator for a Two-Day students Workshop on "Advanced Accounting with Tally ERP" held on 4th and 5th December, 2019
Co-ordinator for a Two-Day students Workshop on "Advanced Accounting with Tally ERP held on 6th and 7th December, 2019
Organising Secretary for the International conference on Healthcare technology and management (ICHTM-2K19) held on 4th and 5th February,2019 in collaboration with Vivekananda College of Arts and Science Thiruchengode.
Coordinator for the Student Workshop on "Advanced Accounting on Tally ERP 10", B.Com(CA): 3 rd to 6th January,2017
Coordinator for the Student Workshop on "Advanced Accounting on Tally ERP 9" held from 12th to 19th December, 2016
Coordinator for the Student Workshop on "Advanced Accounting on Tally ERP 9" held from 17th to 23rd, December, 2016
Coordinator for the One day Workshop on Ms Excel Applications in Finance, held on 8h October, 2016
Organising Secretary for the UGC Sponsored National Conference on "Transition of Financial Sector for Sustainable Development" held on 5h and 6h February, 2016
International Conference Attended : 14
National Conference and Seminar Attended : 53
Workshops and FDP Attended ; 30
NSS Programme Office for Unit 16
Publications
Publications
Book Chapters (Seven)
Dr.P.Sasirekha, "Impact of COVID-19 on Micro, Small scale and Medium Enterprises", COVID-19 PANSDEMIC: Impact and Strategies for recovery in Business Sector, pp:346-354, May, 2020,ISBN: 978-93-81537-17-6
Dr.P.Sasirekha and B.Mirthika, "Influence of select factors on the price of Gold", Challenges and Innovation in Commerce, pp 139-148, Aug-2018,Chithiram Publications ISBN- 978-81-933998-7-3
Dr.P.Sasirekha and Dr.U.Jerinabi, "Consumer Attitude towards Online Grocery Shopping in Coimbatore City", Digitalisation for Transforming India, PP: 90-95,2018, Shanlax Publications ISBN: 978-93-87102-98-9
Dr.P.Sasirekha and Dr.U.Jerinabi, "A Study on Online Shopping Behaviour of College Students", E-Services: Issues and Challenges, February, 2017 ISBN -2017, ISBN: 978-81- 933316-5-1
Dr.P.Sasirekha and Dr.U.Jerinabi, "Factors Determining Investment Behaviour of Individual Investors", Financial Sector and Sustainable Development, February,2016, ISBN:978-93-86537-12-6
Dr.P.Sasirekha “Models for curriculum development –A Perspective”, Holistic and Integral Curriculum Development –A Road Map,
pp:39-43,August 2015, ISBN: 98-93-85517-20-0
Dr.P.Sasirekha,“A Study on Entrepreneurial Behaviour of Women”, Creativity, Innovation and Entrepreneurship, pp: 361-365,Dec 2012, ISBN: 978-81-8424-802-9
Journal Publications (13)
Dr.P.Sasirekha & K.R.Malarchitra, "OUTREACH OF NBFCs-MFI IN PROMOTING MICROCREDIT WITH SPECIAL REFERENCE TO TAMILNADU", Journal of the Maharaja Sayajirao University of Baroda, ,Volume-55, No.3(V), pp. 290-293, 2021,ISSN: 0025-0422.
Dr.P.Sasirekha, "Perception of college Students towards Online Classes during COVID-19" , Research Highlights , Vol.30 No.4 , pp.317-323 October, 2020, ISSN 2231-2374
Dr.P.Sasirekha and Dr.U.Jerinabi ,"Attitude towards online food ordering services among Generation Y in Coimbatore City", Journal of Management Research and analysis, Special issue Vol. No.1 , pp-80-83 UGC approved No. 63796, Jan-Mar 2019, e-ISSN 2394-2770 Print-2394-2762
Mrs.R.Mangalam and Dr.P.Sasirekha , "Problems and Constraints faced by the farmers of cooperative societies in Madurai Districts in the utilization of Kisan Credit Card", Journal of Management Research and analysis, Special issue Vol. No.2 , pp-40-45 UGC approved No. 63796, Jan-Mar 2019, e- 2394-2770, Print-ISSN: 2394-2762
Dr. P. Sasirekha and Dr. U. Jerinabi, "Adoption of Paytm App for Cashless Transaction in Coimbatore City", International Journal of Research and Analytical Reviews, special issue ,pp-60-64, Jan-19, E - ISSN 2348 – 1269
Dr. P. Sasirekha and Dr. U. Jerinabi, "Consumer Attitude towards App based cab services in Coimbatore City", International Journal of Management and social sciences, vol 8(2.1), pp-47-50 UGC Journal ID: 63251, Jan-19, e-ISSN 2349-9761, Print-2249-0191
Dr. P. Sasirekha and Dr. U. Jerinabi, "Gender Equality in the Investment Behaviour of IT Employees in Coimbatore City", International Research Journal of Management and Commerce, Impact Factor- 5.564, Volume 5, Issue 7, pp-58-67, Jul-18, ISSN:2348-9766.
Dr.P.Sasirekha, "Level of Awareness on Crowd funding in Coimbatore city", PARIPEX- Indian Journal of Research, vol.6 issue.4 pp-658-660 April, 2017, ISSN: 2250-1991, Impact Factor 3.4163
Dr.P.Sasirekha and Dr.U.Jerinabi, "Crowd Funding- An Online Investment Platform", International Journal of Social Science, special issue pp:128-132 February, 2017, ISSN: 2394-1316
Dr.P.Sasirekha and Dr.U.Jerinabi, "Investors Attitude towards Investment and Risk, Indian Journal of Applied Research", Vol:5, Issue : 9 pp.359-361, Sep-15, ISSN:2249-555X, Impact Factor:3.6241
Dr.P.Sasirekha, "Investment in Health Insurance – A Survey of Policy Holders”, International Journal of Applied Management Research, Vol 3, Special Issue, pp: 300-303, Dec-11, ISSN:0974 8709
Dr.P.Sasirekha, “Role of information Technology in Healthcare Infrastructure”, Asian journal of research in Social Science & Humanities, , vol , issue 4, pp: 349-358., Dec 2011, ISSN:2249-7315
Dr.P.Sasirekha and Dr.U.Jerinabi, “Consumer Brand Preference for Biscuits”, International Journal of Applied Management and Research, , Issue: 3, vol.:34, pp: 78-80, Jun-11, ISSN:0974 8709
Memberships
Memberships
Indian Commerce Association-Life Member
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